DOYO Live Event Schedule - October 17 - 18, 2019

 

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Our marketing conference in 2019 will feature some of the top minds in marketing and business today. There will be breakout sessions, panel discussions, workshops (optional), and networking with experts. DOYO Live is one of the premier marketing conferences in Ohio and the marketing event of the year in Youngstown, Ohio. Individuals in marketing, sales, business and design seeking to improve their marketing and sales strategy, plus looking to expand your network, DOYO Live is right for you.

 

Deep Dive Workshop Schedule October 17, 2019 at Stambaugh Auditorium - Noon - 4PM

    DEEP DIVE WORKSHOP | OCTOBER 17, 2019 | 8:30AM - 9:45AM | STAMBAUGH AUDITORIUM    

 

Noon - 1PM - Registration Check-In

1PM - 4PM - Deep Dive Workshops will begin promptly at 1PM and run for 3-hours.

6PM - 10PM - DOYO Live Kick-Off Party - Details TBD - All DOYO Live workshop and attendees are invited to attend.

 

    DOYO LIVE EVENT | OCTOBER 18, 2019 | 8 AM - 7 PM | STAMBAUGH AUDITORIUM    

8:00 AM - 8:30AM - Registration + Check-In

8:30 AM - 9:45AM - Opening Remarks by Dennis Schiraldi + Keynote by Joe Pulizzi

9:45 AM - 11:45 AM - Morning Speaker Sessions + Networking Breaks

11:45 AM - 12:30 PM - Networking Lunch + Panel Discussion

12:30 PM - 4:00 PM - Afternoon Speaker Sessions + Networking Breaks

4:00 PM - 7:00 PM - Closing Remarks + Happy Hour Party

NOTE: Schedule is subject to change.


    DOYO LIVE DEEP DIVE WORKSHOPS | OCTOBER 17, 2019 | 1 PM - 4 PM    

Deanna Fusillo

Fundamentals of Social Media - 101 - Learn the basics of Facebook, Instagram, and LinkedIn
B2B/B2C | Audience Level: Beginner | Deep Dive Workshop | October 17, 2019 | 1 PM - 4 PM | Ball Room
Get LinkedIn to Deanna Fusillo

In this deep dive workshop you will learn basic strategy of three of the top social media platforms. This is a 3-hour interactive workshop being led by Deanna Fusillo, Owner of Sassy Girl Media. This workshop is great for business owners, real estate professionals, attorneys, accountants, and professional services, learn more...

 

Dhariana Lozano
Advanced Social Media Strategies
B2B/B2C | Audience Level: Advanced | Deep Dive Workshop | October 17, 2019 | 1 PM - 4 PM | Ball Room
Get LinkedIn to Dhariana Lozano

The advanced social media strategies deep dive workshop is an immersive 3-hours into the strategic development of social advertising campaigns. A development of content and how to grow your engagement. This deep dive is great for both B2B and B2C marketing and business owners that already have competency on social media and are really looking to up their game, learn more today...

 

Josh Curcio

  • Content Marketing - Developing a content marketing strategy with a purpose for inbound marketing.
  • B2B | Audience Level: Intermediate | Deep Dive Workshop | October 17, 2019 | 1 PM - 4 PM | Ball Room
Get LinkedIn to Josh Curcio

I’ve been in the digital marketing space for over a decade and over that time there’s been one consistent message: content is king. That phrase still holds true...with some caveats.

Ten years ago you could create less than mediocre content, publish it, eventually it would rank, and you’d get traffic. Since that time search engines have gotten smarter and the internet has been flooded with content, learn more today about this deep dive workshop...

 

 

Developing a B2B Content Marketing Strategy 
B2B | Audience Level: Beginner | Deep Dive Workshop | October 17, 2019 | 1 PM - 4 PM  | Ball Room 

This deep dive workshop is designed to help business with content marketing 101. This is a great place to get started with developing a content marketing strategy. Marketing managers, business owners, professional services looking to understand how to develop goals to drive content efforts, editorial calendar and distribution of content to grow your brand and your business.


 

    DOYO LIVE | OCTOBER 18, 2019 | OPENING REMARKS + KEYNOTE | 8:30AM - 9:45AM    

 

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OPENING & CLOSING REMARKS
Get LinkedIn to Dennis Schiraldi

DOYO Live founder, Dennis Schiraldi will provide opening remarks to welcome you and get your day started. Dennis is a Youngstown Native with a love for all thing marketing and helping people to grow as professionals and is a connector. In addition to DOYO Live which is now heading into the fourth year, Dennis is also the owner of the ICONS of Youngstown brand and a marketing consultancy firm. In addition to the day job, he's got a wife of 13 years, 4 lovely kids, and an unruly pup named Hooper. He loves to mountain bike, snowboard, and is a BBQ junkie.

 

 

 

 

    KILLING MARKETING     

DOYO LIVE 2019 KEYNOTE - JOE PULIZZI

 

Joe PulizziJoe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015.

He began using the term “content marketing” back in 2001, now the fastest growing internet marketing industry. Content Marketing Institute was sold in June, 2016 to UBM, a multi-billion dollar events and media company out of London. Learn more about Joe today...


    SPEAKER SESSION #1 | 10 - 10:45 AM    

 

Hillary Smith

Getting Serious About Social Tactics and Why it Pays to Pay

B2B/B2C | Audience Level: Intermediate | Main Stage

Hillary is a master social media strategist. Attending her talk will help you and your team better understand content strategy for each platform, how to reach your target audience, and how to amplify your message using paid strategies. Throughout the discussion, she’ll share the best practices for paid strategy, such as using tools like Facebook Ads Manager to better leverage your content for your audience, and how to set your team up for success along the way. Learn More about Hillary...

Get LinkedIn to Hillary Smith

 

Tony Zayas

Counter-Intuitive Steps for Social Selling Success

B2B | Audience Level: Intermediate | Christman Hall

Tony is a master at social selling. Attending his talk will help your business learn the dos and donts of social selling, how to use social media to increase your sales, and how to apply best practices when using social media channels. Throughout the discussion, he will share tips and tricks from his proven method of increasing sales through social media. Learn more about Tony...

 
Get LinkedIn to Tony Zayas

 

 

RJ Thompson

The Practice of Community Branding Across The United States and Research-Based Design Strategies for Revitalizing Your City's Identity

B2B/B2C | Audience Level: Beginner & Intermediate | Ball Room

In this breakout session, RJ Thompson will teach you how to effectively dive into the world of community branding and storytelling strategies. You will learn how to revitalize your brand's identity specific to you location in an effort to benefit the local community. RJ will show you how to use field-tested, data-driven, interactive Design Thinking workshops, and storytelling sessions. Learn More Today...

Get LinkedIn to RJ Thompson

 


    SPEAKER SESSION #2 | 11 - 11:45 AM    

 

Ross Morrone

Marketing and Customer Analytics - Using Data to Grow Your Business

B2C | Audience Level: Intermediate & Advanced

Every single touch point you have online with your customers creates a trail of data that can used to grow your business. In this session, Ross will show you how to capture, analyze and convert your digital data into functional business strategies that will grow your business. From Google Analytics to eCommerce management systems, you will follow the customers journey to better understand how to turn data into sales. Learn More Today...

Get LinkedIn to Ross Morrone

 

 

Albers

Does Your Business Struggle To Create A Brand?
B2B/B2C | Audience Level: Beginner & Intermediate | Ball Room
Get LinkedIn to Rachael Kay Albers

Businesses struggle to create brands that speaks to a specific audience because they don’t want to alienate potential buyers. So, instead they speak to everyone and end up selling to no one.

You want to create a brand experience that doesn’t just make people laugh, but makes them feel seen, understood, and leaves them saying, “It’s like you read my mind!”  - Read more about her talk today!

 

Josh Curcio
Complex B2B Industries and Inbound Marketing...What Works and What Doesn’t

B2B | Audience Level: Intermediate | Christman Hall

Get LinkedIn to Josh Curcio

B2B companies in complex industries combined with inbound marketing goes together like peanut butter and jelly. However, inbound marketing with a bad strategy and poor execution...that’s more like making a peanut butter and jelly sandwich with moldy, rye bread. That doesn’t sound good, does it? 

Learn more about Josh's talk at DOYO Live today!

 


    LUNCH + PANEL DISCUSSION | 11:45 AM - 12:30 PM    

 

Deanna Fusillo

Fundamentals of Social Media - 101 - Learn the basics of Facebook, Instagram, and LinkedIn
B2B/B2C | Audience Level: Beginner | Deep Dive Workshop | October 17, 2019 | 1 PM - 4 PM | Ball Room
Get LinkedIn to Deanna Fusillo

In this deep dive workshop you will learn basic strategy of three of the top social media platforms. This is a 3-hour interactive workshop being led by Deanna Fusillo, Owner of Sassy Girl Media. This workshop is great for business owners, real estate professionals, attorneys, accountants, and professional services, learn more...

 

Nate DinetNate Dinet
Get LinkedIn to Nate Dinet

 

 

 

 

Dhariana Lozano
Advanced Social Media Strategies
Dhariana Lozano
B2B/B2C | Audience Level: Advanced | Deep Dive Workshop | October 17, 2019 | 1 PM - 4 PM | Ball Room
Get LinkedIn to Dhariana Lozano

The advanced social media strategies deep dive workshop is an immersive 3-hours into the strategic development of social advertising campaigns. A development of content and how to grow your engagement. This deep dive is great for both B2B and B2C marketing and business owners that already have competency on social media and are really looking to up their game, learn more today...


    SPEAKER SESSION #3 | 12:30 PM - 1:15 PM    

 

Devyn Bellamy

Agency or In-house: Who should be doing your marketing?

B2B | Audience Level: Intermediate | Main Stage

Doing your own marketing may sound like a good idea, but unless you are an actual marketer, you should probably leave it to the professionals.  The question is, "Which Professional?"  Some people just hand it off to an existing employee, others create an entirely new position.  An agency could easily do everything you need it to, but which one is the right one? Learn More about Devyn...

Get LinkedIn to Devyn Bellamy
 

 

Brit KoloGrow Your Business in a Feel Good Way
B2B | Audience Level: Beginner & Intermediate | Christman Hall
Get LinkedIn to Brit Kolo

As a growth-minded entrepreneur, you want to expand your business. But between Facebook ads, Instagram stories, live events, live video, SEO, and all the other marketing options out there--YIKES! It’s hard to know what marketing strategy will produce the results you’re looking for, while not leaving you feeling fake and salesy. Learn more today...

 

 

Blake Wynn
What You Need to Know About Growing Your Business On YouTube!

B2C | Audience Level: Beginner | Ball Room

Get LinkedIn to Blake Wynn

Blake will go into depth on the marketing strategies used to begin consumer acquisition and how he took advantage of YouTube’s algorithms to keep consumer retention rates up.

Through discussing the value in consistently uploading, Blake will dissect the importance of a personal brand and how he has utilized the attention of his followers as leverage when pitching himself as an important asset to other brands and companies. Learn more today...


    SPEAKER SESSION #4 | 1:30 PM - 2:15 PM    

 

Maria Stevens

The Communication of Leadership

B2B/B2C | Audience Level: Beginner | Main Stage

Maria will go in depth about how to use customer loyalty marketing programs to your advantage in an effort to retain customers, up-sell, and cross-sell. She will teach the importance of equipping team members and leaders with the proper skills to problem-solve, collaborate, and build relationships to drive ROI. Learn more about Maria...

 

Get LinkedIn to Maria Stevens

 

Gabby SchiraldiBuild Your Brand to Build Your Business
B2B/B2C | Audience Level: Intermediate | Christman Hall
Get LinkedIn to Gabby Schiraldi

The importance of branding as the foundation for any organization’s success. From the building blocks of putting together a branding strategy to tweaks and changes you can make to an existing strategy or plan, this session will demonstrate the value of having cohesive and consistent messaging, read more today about this session...

 

 

Dan WillisDevelop a Community, Not Customers
B2C | Audience Level: Beginner & Intermediate | Ball Room

Learn the value of using video and social media to effectively build a community around your brand. The ability to engage your audience is more interactive than ever before. Build a deeper bond between your brand and its community and discover the potential relationship marketing brings to the table. Learn More Today...

Get LinkedIn to Dan Willis

 

 

 


    SPEAKER SESSION #5 | 2:30 PM - 3:15 PM    

 

Jeff Leo Herrmann

Toxicity Time Out: How to Succeed in Marketing in a Post-Facebook Newsfeed World

There is a growing backlash against social media – especially Facebook. Accounts are being abandoned - if not cancelled -- due to the toxic and petty environment that Facebook has created. Facebook is responding by going private. Instead of letting users shout from the town square, they are encouraging groups and more private messaging. What's a marketer to do? How should we react? What's the new marketing strategy now that the "broadcast" method is quickly going away.  Learn More...

Get LinkedIn to Jeff Leo Herrmann

 

 

Jim Komara

Enter Your Goals
B2B/B2C | Audience Level: Advanced | Ball Room
Get LinkedIn to Jim Komara

This session will help you translate your business goals into visible digital marketing results. See your return on investment in real time so you can make better business decisions and respond more quickly to changing market conditions. We’ll cover platforms like Google Analytics, HubSpot, Facebook, Instagram and LinkedIn, read more about Jim's DOYO Live talk today!!!

 

 

Sabel Beshara-Kyle

Visual Storytelling: From Inception to Creation to Delivery to Measuring Results
B2B/B2C | Audience Level: Intermediate | Christman Hall

Get LinkedIn to Sable Beshara-Kyle

Businesses often struggle with effective video marketing. Most businesses don't know where to begin when it comes to visual storytelling. So, instead their video marketing efforts go unnoticed. You want to create a visual experience that leaves people engaged, interested, and encourages them to share your content with other people. In this breakout session with Sable, you'll learn how to approach visual storytelling and video marketing in a whole new way, to show your audience what your brand is all about, learn more...


    CLOSING REMARKS + HAPPY HOUR | 3:30 PM - 7 PM    

 

DETAILS COMING SOON!!!