Digital Marketing Conference Schedule | October 17 - 18, 2019 | Youngstown, OH | Stambaugh Auditorium
Our marketing conference in 2019 will feature some of the top minds in marketing and business today. There will be breakout sessions, panel discussions, workshops (optional), and networking with experts. DOYO Live is one of the premier marketing conferences in Ohio and the marketing event of the year in Youngstown, Ohio at Stambaugh Auditorium. Individuals in marketing, sales, business and design seeking to improve their marketing and sales strategy, plus looking to expand your network, DOYO Live is right for you.
Deep Dive Workshop Schedule October 17, 2019 at Stambaugh Auditorium - Noon - 4PM (OPTIONAL)
DEEP DIVE WORKSHOP | OCTOBER 17, 2019 | 1 PM - 4 PM | STAMBAUGH AUDITORIUM
Noon - 1PM - Registration Check-In
1PM - 4PM - Deep Dive Workshops will begin promptly at 1PM and run for 3-hours.
5 - 8PM - All DOYO Live workshop and attendees, speakers, sponsors and volunteers are invited to attend at The Kitchen Post - Light food & cash bar.
DOYO LIVE EVENT | OCTOBER 18, 2019 | 8 AM - 6 PM | STAMBAUGH AUDITORIUM
8:00 AM - 8:30AM - Registration + Check-In
8:30 AM - 9:45AM - Opening Remarks by Dennis Schiraldi + Keynote by Joe Pulizzi
9:45 AM - 11:45 AM - Morning Speaker Sessions + Networking Breaks
11:45 AM - 12:30 PM - Networking Lunch + Panel Discussion
12:30 PM - 4:00 PM - Afternoon Speaker Sessions + Networking Breaks
4:00 PM - 7:00 PM - Closing Remarks + Happy Hour Party
NOTE: Schedule is subject to change.
DOYO LIVE DEEP DIVE WORKSHOPS | OCTOBER 17, 2019 | 1 PM - 4 PM - OPTIONAL
In this deep dive workshop you will learn basic strategy of three of the top social media platforms. This is a 3-hour interactive workshop being led by Deanna Fusillo, Owner of Sassy Girl Media. This workshop is great for business owners, real estate professionals, attorneys, accountants, and professional services, learn more...
Advanced Social Media Strategies
Dhariana Lozano - Supremacy Marketing
B2B/B2C | Audience Level: Advanced | Deep Dive Workshop | October 17, 2019 | 1 PM - 4 PM | Ball Room
The advanced social media strategies deep dive workshop is an immersive 3-hours into the strategic development of social advertising campaigns. A development of content and how to grow your engagement. This deep dive is great for both B2B and B2C marketing and business owners that already have competency on social media and are really looking to up their game, learn more today...
Content Marketing - Developing a content marketing strategy with a purpose for inbound marketing.
- Josh Curcio - Protocol 80
B2B | Audience Level: Intermediate | Deep Dive Workshop | October 17, 2019 | 1 PM - 4 PM | Ball Room
I’ve been in the digital marketing space for over a decade and over that time there’s been one consistent message: content is king. That phrase still holds true...with some caveats.
Ten years ago you could create less than mediocre content, publish it, eventually it would rank, and you’d get traffic. Since that time search engines have gotten smarter and the internet has been flooded with content, learn more today about this deep dive workshop...
Developing a B2B Content Marketing Strategy
Dennis Schiraldi - DOYO Live
B2B | Audience Level: Beginner | Deep Dive Workshop | October 17, 2019 | 1 PM - 4 PM | Ball Room
This deep dive workshop is designed to help business with content marketing 101. This is a great place to get started with developing a content marketing strategy. Marketing managers, business owners, professional services looking to understand how to develop goals to drive content efforts, editorial calendar and distribution of content to grow your brand and your business.
DOYO LIVE | OCTOBER 18, 2019 | OPENING REMARKS + KEYNOTE | 8:30 AM - 10 AM
OPENING & CLOSING REMARKS
Dennis Schiraldi - Founder
Get LinkedIn to Dennis Schiraldi
DOYO Live founder, Dennis Schiraldi will provide opening remarks to welcome you and get your day started. Dennis is a Youngstown Native with a love for all thing marketing and helping people to grow as professionals and is a connector. In addition to DOYO Live which is now heading into the fourth year, Dennis is also the owner of the ICONS of Youngstown brand and a marketing consultancy firm. In addition to the day job, he's got a wife of 13 years, 4 lovely kids, and an unruly pup named Hooper. He loves to mountain bike, snowboard, and is a BBQ junkie.
Get LinkedIn to Dennis Schiraldi
DOYO LIVE 2019 KEYNOTE - JOE PULIZZI
Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015.
He began using the term “content marketing” back in 2001, now the fastest growing internet marketing industry. Content Marketing Institute was sold in June, 2016 to UBM, a multi-billion dollar events and media company out of London. Learn more about Joe today...
SPEAKER SESSION #1 | 10:15 AM - 11 AM
B2B/B2C | Audience Level: Intermediate | Main Stage
Hillary is a master social media strategist. Attending her talk will help you and your team better understand content strategy for each platform, how to reach your target audience, and how to amplify your message using paid strategies. Throughout the discussion, she’ll share the best practices for paid strategy, such as using tools like Facebook Ads Manager to better leverage your content for your audience, and how to set your team up for success along the way. Learn More about Hillary...
Get LinkedIn to Hillary Smith
B2B | Audience Level: Intermediate | Christman Hall
Tony is a master at social selling. Attending his talk will help your business learn the dos and donts of social selling, how to use social media to increase your sales, and how to apply best practices when using social media channels. Throughout the discussion, he will share tips and tricks from his proven method of increasing sales through social media. Learn more about Tony...
Get LinkedIn to Tony Zayas
B2B/B2C | Audience Level: Beginner & Intermediate | Ball Room
In this breakout session, RJ Thompson will teach you how to effectively dive into the world of community branding and storytelling strategies. You will learn how to revitalize your brand's identity specific to you location in an effort to benefit the local community. RJ will show you how to use field-tested, data-driven, interactive Design Thinking workshops, and storytelling sessions. Learn More Today...
Get LinkedIn to RJ Thompson
SPEAKER SESSION #2 | 11:15 AM - NOON
B2C | Audience Level: Intermediate & Advanced
Every single touch point you have online with your customers creates a trail of data that can used to grow your business. In this session, Ross will show you how to capture, analyze and convert your digital data into functional business strategies that will grow your business. From Google Analytics to eCommerce management systems, you will follow the customers journey to better understand how to turn data into sales. Learn More Today...
Businesses struggle to create brands that speaks to a specific audience because they don’t want to alienate potential buyers. So, instead they speak to everyone and end up selling to no one.
You want to create a brand experience that doesn’t just make people laugh, but makes them feel seen, understood, and leaves them saying, “It’s like you read my mind!” - Read more about her talk today!
B2B companies in complex industries combined with inbound marketing goes together like peanut butter and jelly. However, inbound marketing with a bad strategy and poor execution...that’s more like making a peanut butter and jelly sandwich with moldy, rye bread. That doesn’t sound good, does it?
LUNCH + PANEL DISCUSSION | NOON - 1:15 PM
She knows what it’s like to be in your shoes. As a small business owner for the past eight years, Deanna knows what it takes to get your business to the next level. It's imperative to include social media as part of your marketing strategy today, but with algorithms constantly changing and new technology be added almost daily, it's difficult to keep up. As part of the panel discussion she'll bring a different view to building business through social media, email and other tactics she uses regularly with her clients.
Entrepreneurial minded professional with experience leading organizations and teams through execution transformations. I believe anything is possible if an individual or team has a passion for their goal, if the passion is there, I can help you along your journey. Nate's built an online community by delivering courses via the internet. He's able to articulate how to go about leverage modern day technology and strategies for growth.
Steve Cross, iSynergy
Time is filled for Steve Cross as husband, father, marketer, mentor, and entrepreneur. He describes himself as an analytical thinker, possessing an objective perspective with a longing to be subjective.
Steve fully believes in karma and the power of positive thinking. He despises being a creature of habit and needs to have everything organized and scheduled, but, it works and is the most efficient way. Mr. Cross constantly searches for inspiration in the world and appreciates creativity in all forms. It's proven that Steve Cross enjoys sports, whiskey, and music.
Steve Cross has been published and featured in national publications such as Forbes, USA Today, Inc, Entrepreneur, and Google.
SPEAKER SESSION #3 | 1:15 PM - 2 PM
B2B | Audience Level: Intermediate | Main Stage
Doing your own marketing may sound like a good idea, but unless you are an actual marketer, you should probably leave it to the professionals. The question is, "Which Professional?" Some people just hand it off to an existing employee, others create an entirely new position. An agency could easily do everything you need it to, but which one is the right one? Learn More about Devyn...
Grow Your Business in a Feel Good Way
Brit Kolo - Marketing Personalities
B2B | Audience Level: Beginner & Intermediate | Christman Hall
As a growth-minded entrepreneur, you want to expand your business. But between Facebook ads, Instagram stories, live events, live video, SEO, and all the other marketing options out there--YIKES! It’s hard to know what marketing strategy will produce the results you’re looking for, while not leaving you feeling fake and salesy. Learn more today...
Blake will go into depth on the marketing strategies used to begin consumer acquisition and how he took advantage of YouTube’s algorithms to keep consumer retention rates up.
Through discussing the value in consistently uploading, Blake will dissect the importance of a personal brand and how he has utilized the attention of his followers as leverage when pitching himself as an important asset to other brands and companies. Learn more today...
SPEAKER SESSION #4 | 2:15 PM - 3 PM
B2B/B2C | Audience Level: Beginner | Main Stage
Maria will go in depth about how to use customer loyalty marketing programs to your advantage in an effort to retain customers, up-sell, and cross-sell. She will teach the importance of equipping team members and leaders with the proper skills to problem-solve, collaborate, and build relationships to drive ROI. Learn more about Maria...
Build Your Brand to Build Your Business
Gabby Schiraldi - Madison Square Boys and Girls Club, Marketing
The importance of branding as the foundation for any organization’s success. From the building blocks of putting together a branding strategy to tweaks and changes you can make to an existing strategy or plan, this session will demonstrate the value of having cohesive and consistent messaging, read more today about this session...
Develop a Community, Not Customers
Dan Willis - Marketing
B2C | Audience Level: Beginner & Intermediate | Ball Room
Learn the value of using video and social media to effectively build a community around your brand. The ability to engage your audience is more interactive than ever before. Build a deeper bond between your brand and its community and discover the potential relationship marketing brings to the table. Learn More Today...
Get LinkedIn to Dan Willis
SPEAKER SESSION #5 | 3:15 PM - 4 PM
B2B/B2C | Audience Level: Intermediate| Main Stage
There is a growing backlash against social media – especially Facebook. Accounts are being abandoned - if not cancelled -- due to the toxic and petty environment that Facebook has created. Facebook is responding by going private. Instead of letting users shout from the town square, they are encouraging groups and more private messaging. What's a marketer to do? How should we react? What's the new marketing strategy now that the "broadcast" method is quickly going away. Learn More...
B2B/B2C | Audience Level: Advanced | Ball Room
This session will help you translate your business goals into visible digital marketing results. See your return on investment in real time so you can make better business decisions and respond more quickly to changing market conditions. We’ll cover platforms like Google Analytics, HubSpot, Facebook, Instagram and LinkedIn, read more about Jim's DOYO Live talk today!!!
Businesses often struggle with effective video marketing. Most businesses don't know where to begin when it comes to visual storytelling. So, instead their video marketing efforts go unnoticed. You want to create a visual experience that leaves people engaged, interested, and encourages them to share your content with other people. In this breakout session with Sable, you'll learn how to approach visual storytelling and video marketing in a whole new way, to show your audience what your brand is all about, learn more...
CLOSING REMARKS + HAPPY HOUR | 4 PM - 6 PM
Dennis Schiraldi founder of DOYO Live will provide closing remarks to end the 2019 conference, immediately followed by our happy hour in our sponsor area at Stambaugh Auditorium until 6 PM, featuring a local DJ Brian.