There have been 800+ participants since our inception in 2016. We’ve had 5-dynamic keynotes, 45-breakout sessions, and 6-deep dive workshops.
We’ve had over a dozen speakers present at some of the largest most prestigious marketing conferences in the country including PubCon, Marketo Marketing Summit, Inbound by HubSpot, and Content Marketing World, just to name a few. Not to mention 80% of our speakers are either from the Youngstown, Ohio or have a tie back to the area.
DOYO Live is quickly becoming one of the top marketing conferences in Ohio and Western, Pennsylvania.
In year one Joe Pulizzi, Founder of the Content Marketing Institute and Content Marketing World in Cleveland, Ohio.
Joe is often recognized as one of the most influential people in marketing today. CMWorld attracts 4,000 people from around the world and is the largest content marketing conference on the planet.
It was a huge honor to have Joe Pulizzi keynote DOYO Live in our inaugural year. Here’s what Joe had to say about DOYO Live.
“Very impressive what is going on in Youngstown at DOYO Live. The venue, lineup, and event were a first class operation. It is great to see a regional marketing show follow the lead of the Content, Inc. model and provide an event that’s helping to revitalize the area. There was a solid group of speakers and I look for this event to continue to grow and inspire marketing professionals in content marketing strategy!” – Joe Pulizzi, Founder of CMWorld
Debra Jasper, CEO of Mindset Digital provided our keynote in year-2, highlighting social selling habits. A talk so well received that many DOYO Live’ers are still talking about it. Debra’s headlined PubCon twice, it is truly amazing to have a person of Debra’s caliber in Youngstown, Ohio.
In 2018, we featured Allen Gannett, CEO of TrackMaven and recent author of the best selling book, The Creative Curve. Allen was a HUGE hit with our audience in Youngstown, Ohio. You can watch his keynote here…Plus get access to the 2018 speaker library!
Debra is an international keynote speaker who specializes in helping business leaders take advantage of powerful new platforms and visual approaches to reach large audiences and build deeper connections. Thousands of people from across the United States are enrolled in her firm’s highly visual, online courses in LinkedIn, Twitter, Facebook, SEO, Mobile Marketing and Digital Advertising – designed for executives and sales teams to take in 10-15 minute sessions on phones or tablets. Debra has provided keynotes and consulting to more than 40,000 professionals and worked with a wide range of organizations, from small business owners to Fortune 100 firms, major hospitals and universities around the world. She has given keynotes at the Nordic Media Festival (Norway), the Schibsted Academy for Journalists (Sweden) and the Ukrainian Council of Ministers. In addition, Debra: directed The Ohio State University’s Kiplinger Program in Public Affairs Journalism, where she launched the first social media journalism fellowship in the world – working with journalists from top newsrooms including CNN, 60 Minutes, The Washington Post, Chicago Tribune and Los Angeles Times. served as the 2012 national keynote speaker for KeyBank, giving talks to thousands of business leaders on a 17-city tour from Florida to Alaska taught graduate courses on the impact of digital media on public policy during her tenure in the John Glenn School of Public Affairs at Ohio State, one of the largest universities in the U.S. Debra has a Ph.D. in Educational Policy and Leadership from The Ohio State University, two degrees in journalism and wrote her dissertation on the art of powerful storytelling. She was a former award-winning investigative journalist, who also spent a decade covering presidential campaigns and politics.
Dennis is the founder of DOYO Live. As an experienced, well-traveled marketing executive with expertise in digital marketing strategy. Having grown up in Youngstown, Ohio, leaving 21+ years ago to live and work as a marketing professional in cities like Cleveland, New York City and Columbus, Ohio. Dennis, his wife JoAnna and three children moved back to Youngstown, Ohio three years ago to make an impact on the community and help with the revitalization of this great city. Which spawned the idea of DOYO Live – A digital marketing + interactive design conference dedicated to educating professionals Dennis Schiraldi - Founder, DOYO Live in marketing, business, sales, and design professionals on new world marketing skills. Traveling the country attending conferences, trade shows and speaking at such events like the Mayo Clinic Social Media Healthcare, Dennis thought why not Youngstown.
Allen Gannett was the 2018 keynote speaker at DOYO Live, he highlights his book The Creative Curve. Allen is the CEO of TrackMaven.
While Rachel Moore has a flair for the dramatic, she has never been one to live behind a facade. From the moment you meet her, Rachel can promise you an experience grounded in transparency and lively with humor. Her 40+ years of life gift her with the ability to laugh and to help others enjoy the moment. She uses her eye for detail and focus on the big picture to bring success to anything before her, including work for Really Social clients. Professional History Through over 20 years in corporate America, Rachel discovered her calling and career in the world of social media. The combination of technology, creativity, and communication was irresistible, and the draw to keep learning and engaging online renews with each morning. Rachel uses her experience in project management, office administration, marketing, graphic design, writing, and personable engagement to meet goals and make results happen. Rachel graduated with a Bachelor of Science in Communications from Colorado State University and has over 20 years of experience in office administration, management, and marketing. On a Personal Note Once you’ve chatted with Rachel, you won’t be surprised to learn she spent several years in community and musical theater. When she wasn’t rehearsing dance steps and harmonies for shows like A Little Night Music and The Taffetas, Rachel volunteered her time as a youth leader for junior and senior high school students throughout the 1990s and early 2000s. Her steps collided with a fellow youth leader, who happened to have pink hair and the same Muppet Show ringtone, who eventually became her husband and the father of her two children. Rachel’s personal time (in short supply as an entrepreneur!) is spent cycling in the mornings, reminding her kids that cursive homework isn’t forever, testing out new breweries throughout Colorado with her husband, and working in time with loved ones. She lives and dies by the Google calendar, and her ongoing quest is to use a mobile device with battery life capable of accommodating over 400 mobile apps.
Crusing Through Life at 35MPH!
Most entrepreneurs don’t get it right the first time, or even the fifth time for the matter, but persistence pays off. Deanna Fusillo, a serial entrepreneur, started her first business at the young age of 17. When corporate America limited this single mom’s time to raise two sons, she knew she needed to make a change. She decided to launch her first startup in 2010 and was awarded the Top Leading Moms in Business by Discover and Startup Nation the following year. Deanna, a graduate of Youngstown State University, found a passion in helping other entrepreneurs. As the founder of Sassy Girl Media, Deanna used that passion to help small businesses with limited budgets, to launch themselves in the cyber world. Any upcoming business starter should be more than thrilled to take advice from Deanna, as she had the pleasure of working with the producers of Entertainment Tonight and The Insider as well as with stars like Ted Gibson, host of “What Not to Wear,” in which she hosted an event for him in Ft. Lauderdale, Florida. Not only is Deanna passionate about supporting new entrepreneurs, she strives to empower women everywhere. Deanna is the true definition of devotion and her history in this field proves it all. Whether she demonstrates her wit and talent through her own business or in the aid of another’s, Deanna truly loves what she does. All in all, this hashtag abuser by day and mom by night, has a lot to offer and has a bright future ahead of her.
Jeff Leo Herrmann is the Founder and CEO of Madison, Michigan & Market. Jeff is truly a champion of sales and marketing alignment. His passion lies in leveraging the power of content, technology and data to help companies and individuals realize extraordinary growth. In addition to being a mobile marketing pioneer, Jeff has an intense belief that organizations are better off engaging their audiences with educational and entertaining content rather than blasting them with traditional interruption-based advertising campaigns. This perspective is well informed after a 15-year career at The Nielsen Company working with global Fortune 50 brands in measuring content and advertising investments and effectiveness. Jeff earned an MBA in finance and economics from the University of Chicago Booth School of Business and holds an undergraduate degree from The Ohio State University College of Arts and Sciences. @JeffLHerrmann
Lisa Arledge Powell is president and co-founder of MediaSource, named the nation’s Best Health Care PR & Marketing Agency by industry powerhouse Ragan Communications for the past four consecutive years from 2013-2016. The former television news reporter works with the nation’s top brands, hospitals and national associations to get their message to target audiences. Lisa, an industry innovator in helping brands create strategic content for national exposure, is a sought after authority on brand journalism. She is a featured speaker at national communications conferences including the Mayo Clinic Health Care Social Media Summit, Content Marketing World and the PRSA Health Academy Conference. She is also the 2016 national conference chair for the PRSA Health Academy. Before forming MediaSource, Lisa was a correspondent for a nationally syndicated health TV show and began her communications career as a television news reporter and anchor. She holds a bachelor’s degree in mass communications/broadcast journalism from Miami University in Oxford, Ohio.
Danny Catullo has been speaking the flavorful language of food since he was a child. Upon graduating from The Ohio State University, Danny returned home to be the third generation owner of Catullo Prime Meats utilizing a digital and social marketing approach to customers before many businesses had even given a thought to it. Danny teaches many small business startup classes, lends his advice to small business owners who want to expand their marketing reach and also goes to various schools to teach kids and adults how to cook and eat natural food. He has utilized his expertise to start 2 new business; Perishable Shipping Solutions and FoodECrave.Com. In his spare time, he eats. You can follow Danny's food adventures on twitter @catullomeats, Instagram @catulloprimemeats and on Facebook @catulloprimemeats and @foodecrave
Becky Bertuzzi is the Marketing Manager at VEC, Inc, a Girard-based construction company. She’s proud to say she now has ten years of marketing experience under her belt. Becky is a graduate of Youngstown State University where she majored in Advertising and Public Relations with the intent to become … a sports agent (grab Becky sometime to hear that story). While the sports agent gig didn’t pan out, the marketing one did. Being a one-woman marketing show at VEC, Becky wears several different hats – from social media, to design, to proposal writing, she’s a self-proclaimed marketing “jill of all trades.” Since her time at VEC, she’s worked closely with business development to create synergies between the two, increased social media presence and incorporated a blog into the content strategy for the company. In 2015, Becky became an entrepreneur when she began B2 Graphics, LLC a freelance graphic design company aimed at helping small to mid-size businesses with branding and web design. She enjoys working with people and teaching them about design (print or digital) and how they can leverage that to grow their business. A firm believer in the motto “you only live once”, Becky is an avid snowboarder and has traveled out West and to Europe in search of epic lines and fresh powder. She also enjoys golfing and wake boarding and is a competitive trap shooter, thanks to her father who shared the love of the sport with her. She was born and raised in Warren, Ohio where she currently resides.
Jonathan is an award-winning Senior Director of Marketing, responsible for Fathom's Go-to-Market strategy. Jonathan has 16 years of marketing experience with roots in direct and integrated marketing. His diversity of knowledge has led to numerous contributions to the industry, including being an expert witness on trial, being named as one of DM News "Top 30 Under 30 Marketers" and holding advisory board positions with DeVry University and the DMA. In 2017, he will be serving on the jury for the DMN Awards in NYC, which celebrates the most innovative campaigns, technology and personalities in marketing today. Twitter: @jpogact Linkedin: /in/jonathanpogact
Bergen Giordani has 20 years of marketing and special event planning experience. She also has a sweet tooth. In 2013 she combined the two and along with her daughter, Morgen, opened One Hot Cookie. In three short years what started as a whim in a small space in Downtown Youngstown has grown to 3 locations with plans for corporate expansion in the next few years. She hasn’t quit her day job though and is the Development Director for The Rich Center for Autism where she raises half a million dollars a year to support children affected by autism. She is often seen with her yellow lab, Remy, in tow, as he rarely leaves her side.
Who is Dr. Mike Sevilla? I'm a local guy who was born and raised in the Youngstown, Ohio area. I went to Cardinal Mooney High School, Youngstown State University, and the Northeast Ohio Medical University for my schooling. My Family Medicine residency was at Summa Barberton Hospital in Barberton, Ohio and I've been at the Family Practice Center of Salem and Salem Regional Medical Center since 2001. Why go to a Family Physician? Family Physicians are personal doctors for people of all ages and health conditions. They are a reliable first contact for health concerns and directly addres most health care needs. Through enduring partnerships, Family Physicians help patients prevent, understand, and manage illness, navigate the health system and set health goals. Family Physicians and their staff adapt their care to the unique needs of their patients and communities. They use data to monitor and manage their patient population, and use the best science available to prioritize services most likely to benefit health. They are ideal leaders of health care systems and partners for public health. (source Health Is Primary). Check out the podcast above to see why I chose Family Medicine. As far as my social media story, my interest in social media began in 2005, when I was a physician social media pioneer in the creation of social media content back then. I started blogging as an anonymous writer in 2006 with "The Doctor Anonymous" blog. Back when I started, I wanted to bring the reader into the exam room with me to share how it is to take care of patients in the broken US health care system. Although I don't recommend it now, the culture back then was sharing stories about patients. I had no idea that people were interested in reading these stories. In 2011, I made the decision to "rebrand" myself and change from The Doctor Anonymous blog to the Family Medicine Rocks website. My goal at that time was to have a voice for Family Medicine topics for the general public and a potential place for Family Medicine and Primary Care physicians to share a dialogue. From the podium at the 2011 American Academy of Family Physicians Congress of Delegates meeting, then AAFP President Dr. Glen Stream declared that I was the "King of Family Medicine Social Media." Check out the video below. In the summer of 2013, I decided to take a break from social media for a variety of reasons (I recommend review of blog posts entitled, "Blogging Anniversary," "Reflections From Seven Years Online," "The Race For Relevancy," "Thanks For The Memories.") After four weeks away from the internet, the site was rebranded "DrMikeSevilla.com." In 2015, two great events occurred. First, I participated in the second ever TedXYoungstown event when I talked about Social Media and Medicine (see youtube video at the top of this page). Secondly. I was honored to be named a member of the External Advisory Board for the Mayo Clinic Center for Social Media and its Social Media Health Network.
Beth’s desire for independence and love for writing and design led her to TBG. The daughter of owner, Gene Bonanno, Beth began working part-time at the agency in 2005. With a BS in Political Science, she found she enjoyed her responsibilities and client relationships at The Bonanno Group, Inc. more than the legal profession and went full-time for the family biz in 2006. Over ten years later, she’s an integral part of the team – handling many of the agency’s largest accounts, as well as administrative duties and internal marketing efforts. As a Digital Marketing Consultant, she helps clients develop and execute quality inbound marketing programs that generate leads, close sales, and delight customers. In her “free time,” she’s a mom of two and runs a small side business called Hawks Homestead.
Sean is a Nurse, Social Media Specialist, expert Freelance Blogger, Vlogger, Podcaster, Online Community Manager and Speaker. He started his Nursing career as a diploma-trained Registered Nurse. After five years of practice, he pursued and attained my Masters in Nursing. He currently practices as a Board Certified Acute Care Nurse Practitioner (ACNP-BC) in a Shock Trauma teaching hospital. The profession of Nursing was his portal into Web 2.0, the online social media market and the world of Blogging. After a decade of blogging, Sean has become a social media maven. He now helps other Entrepreneurs establish and grow their social footprint through a variety of services including webinars, ebooks and one-on-one coaching teaching others the essentials of being on social. He offers content strategy tips, how-to hacks on creating, managing and promoting your online presence and learning how to use video to grow your business. Sean recently celebrated successfully posting a vlog every day for a full calendar year while working my full-time job. He’s now teaching others his video workflow secrets. He has been a freelance blogger for over ten years, written countless online articles focusing on Nursing, Health & Healthcare, and Social Media management. He is a self-made mediapreneur and community builder helping others increase their social signal and learn all about video. When he’s not saving lives or dropping social media knowledge bombs online he’s drinking coffee and eating bacon. You can find him and all of his social media profiles on his website: https://www.seandent.com/
Louis Lee is the B2B Social Media Marketing Manager for KeyBank located in Cleveland, Ohio. Louis helps in social media strategy and execution efforts for the Enterprise Payments, Real Estate Capital, and Capital Markets line of businesses within the corporate bank. Twitter: @_louis_lee Linkedin: in/louisleeyoohio/
Megan is the Marketing Manager at Micro Doctor IT, an IT support company focusing on proactive support (called managed services) for businesses. She has experience in B2B marketing and strategy. Megan grew up in Warren, Ohio, just outside of Youngstown. She attended college in Cleveland, Ohio, at Baldwin-Wallace University, but after graduating, returned home to cultivate business in her hometown. Megan knew that Warren and Youngstown could be something great once again, and wanted to be part of the young professionals working hard to bring to Youngstown the things that many other cities have, after all, why can’t we have it too? Micro Doctor IT is in its 28th year of business in the Mahoning Valley this year, and works with small-to-medium businesses (SMB) to increase profitability of their clients by increasing their employees productivity. Megan has brought numerous new clients to the mix, growing the company over 20% in the last 2 years alone. Megan has consisted of joint venture marketing events with other local businesses, including PNC Bank, L. Calvin Jones & Co., Sforza & Walker CPAs, and many more. Megan also produces regular content directed to target market audiences, a monthly newsletter, lunch and learns, and overall campaign product strategy throughout the year. Last year, Micro Doctor went through a re-brand, designing a new logo, tagline, and new look and feel for the company. Megan is focusing 2017 on brand awareness, as well as continuing the marketing efforts that have been previously started and run annually (Wine Down Wednesday Business Mixers, Cyber Security Lunch and Learns, lighting a server on fire for a “Disaster Demo”). This year at DO YO Live 2017, Megan has a breakout session focused on “Re-branding & analyzing your messaging, before moving forward to develop a campaign strategy destined for success” where she will be focusing on how, when, and why to re-brand your company, as well as how to craft compelling messaging to attract target market CEOs, CFOs, and Office Managers. She will then help give you a blue print on building a Marketing Plan, and a strategy for success when planning campaigns throughout the year. You could describe Megan as an outgoing, creative “Momprener” (a mom that is an awesome mom and has a career) of 2. She loves her family, God, travelling and prides herself as a “food adventurer” with her husband.
For over 15 years, Jeffrey Ryznar has led the development and implementation of strategic marketing efforts for some of the world's most recognized brands in advertising, automotive, technology, energy, as well as sports and entertainment brands. With a unique perspective from both consultative and corporate perspectives, Jeff believes that effective marketing is only achieved by being held to delivering accountable and quantifiable results. With a passion for the digital space, his experiences, successes and unique insight has been featured in national publications as well as in international marketing and digital conferences as a panelist or feature speaker. Jeffrey Ryznar, a 1998 graduate of Ursuline High School, received his degree in Marketing from Miami University in 2002. Through his career, he has held senior management marketing positions for clients such as Ford Motor Company in (New York) and General Motors (Chicago) in coordinating local dealer association marketing efforts throughout the country, including the Mahoning Valley. He later went on to oversee the strategic marketing initiatives for the Cleveland Cavaliers and then served as Vice President of Marketing and part owner of San Francisco-based engagement automation company, Phizzle, where he earned them the title of one of Forbes Magazine's Most Promising Companies in America. Today, Jeff is owner of 898 Marketing, a strategic marketing agency delivering affordable and accountable business development solutions for companies in the Mahoning Valley. He is also a partner of a YBI company, OrderCare, a digital solution simplifying the referral process for independent medical service providers, and Business Unfiltered, a team of leadership and sales trainers who use a real and candid approach to get companies back to doing business the right way. Jeff proudly serves as a member of both the Board of Directors at Ursuline High School and the Board of Trustees at the Youngstown Country Club, an advisor for the Defiance College Board for Sports Management as well as Miami University's Strategy Works programs. For the second year in a row, he was selected as a judge for the 2017 Cynopsis Media National Sports Awards. Jeff is also active in the community where he serves as an Associate of the Ursuline Sisters of Youngstown, a member of the Akron Children’s Hospital Community Leadership Council and a member of Leadership Mahoning Valley.
Marisa’s love affair with wine started in the basement of her parents’ home with a sippy cup at age 5. In fifth grade, she went public with her dream of being a winemaker. A third-generation winemaker, she came by her career choice naturally, having grown up in the family winery business, and in 2015, she graduated from Cornell with a degree in Enology and Viticulture. She also interned for and worked at E&J Gallo Winery in California. Her senior year capstone project at Cornell led to the launch of RedHead Wine - a unique blend of California Zinfandel and Chilean Carmenere. Although Marisa’s only been working full-time on RedHead since last August, it’s already available at nearly 200 stores in Ohio. And she is hard at work on a Provence-style rose, with a profile that is fruit forward but clean, crisp and refreshing. It’s scheduled for release later this Spring. Her longer-term goal is to create an iconic RedHead Brand, with a broad product line, aimed at millennials and females. Marisa’s wine is her own unique concept, and now a growing business, if you will pardon the pun.
Nate founded and owns NR Media Group, a HubSpot Platinum Partner in Columbus, Ohio that helps mid-sized organizations and higher education institutions navigate digital transformation. Nate was the closing keynote for DOYO Live in 2016, and has presented at events like INBOUND, Content Marketing World, Oracle’s Modern Marketing Experience and the New Media Expo. He was an early adopter of HubSpot’s Education Partner Program, and teaches inbound marketing at Ohio University. You can listen to his weekly podcast on inbound in higher education at digitalskillscast.com.
Our world is complex and multilayered, yet if you look at the layers independently, they are surprisingly simple. My photography combines images with transparent layers to create multifaceted images. Handwriting and soft textures are combined with a photo to create a more intricate image. Looking for the simple layers inside of others often reveals the most enriching connections and my art provides a reminder to look deeper and embrace the simplicities of life. I grew up in New England and Western Pennsylvania and developed a strong connection to the many treasures of small town life. In college I explored my passion for photography and along the way discovered a desire for creativity. While my professional career was primarily in marketing, many artistic experiences have led me on this creative journey. As a busy wife, Mom and part-time university instructor there was plenty to keep me busy, but I had a strong desire to focus on art. After several classes in watercolor, acrylics, and photography I focused my efforts on photography and mixed media. Combining these mediums along with new digital technology allowed me to be creative as well as to showcase my photographs in a unique format. Inspired by flowers, anything vintage, cool building parts, and natural surroundings, my Photo Art Tiles offer a multi-dimensional perspective of people and places. Today I enjoy the simple layers of life with my family in Canfield, Ohio and Chautauqua, NY.
Accelerated Social, has been hailed as “revolutionary to social media advertising” by the Huffington Post. Accelerated Social exploits a flaw in algorithms used by cost-per-millage advertising platforms, including Facebook and Google. The program is awaiting patent approval, and is pending a Guinness World Record for the largest amount of impressions served to English speakers by an advertising agency in a 24 hour period. The results that Accelerated Social achieve average out to seven times the reach capacity for one quarter of the cost of traditional boosting methods.
Breakout Session Title: Content Marketing with Limited Resources and Budget Session Summary: The average company or organization doesn’t have a budget that allows them to hire an agency to create their content, whether it be blog posts, videos or infographics. Without a senior graphic designer or videographer on your internal team, how are you expected to implement infographics or videos into your program like every industry email tells you to? It’s all about equipping yourself with the right tools—at the right price point. Meet Laura Laura Hanley, Director of Content Marketing at Concentrek Group and a Youngstown State University Alum. As Concentrek Group’s director of content marketing, Laura Hanley creates successful content and social-driven marketing programs for a variety of companies, small and large. With her diverse and extensive experience in the agency world, paired with side hustle projects and a personal blog (G-Free Laura), Laura has gained a deep understanding of content marketing in all forms. She also understands that—while often proven successful—adding cat pictures to content isn’t a viable option for most companies. After working with entrepreneurs, non-profits and small businesses, Laura is passionate about sharing insight and realistic tips that any marketer can use, no matter the budget or resources available. Connect with Laura on LinkedIn, follow her on Twitter, Instagram and Snapchat @GFreeLaura, and check out her Facebook Page for food inspiration—plus a few cat photos. View more details about this sessions below!
Jim began launching websites in the late 1990s when the primary way to find a site was using directories like Yahoo. Shortly after starting his first web design business, Google came on the scene and suddenly customers were all vying for the number one spot on search engine results. Jim started writing computer games and math programs in high school. A veteran of the United States Army, he served in Operation Desert Storm during the Gulf War as an Intelligence Analyst, building computer databases. After returning home, he worked as a real estate agent and began writing programs for his business and creating websites. In 2004, founded RealEstatePointe, a company that creates and maintains real estate company websites and web applications across the country. Since then he has focused on digital marketing, SEO and website building for companies across a broad spectrum of industries. Jim is the Digital Marketing Director at PALO Creative where he gets to meet new clients who bring new challenges every week, which he calls “non-stop fun!”
Melissa is a Cleveland-based digital marketer, who works with business owners and marketers to develop integrated marketing strategies that drive online visibility and tangible business results. She believes that organically building your audience and letting data drive decisions is one of the best ways to create a digital marketing strategy that get results. She started her career working for Atlantic Records in New York City developing customer relationships through email marketing and social media. Melissa then spent the last 4 years working at Fathom, starting with internal marketing and moving client-side with a focus on SEO. She currently works for Aztek, a full-service digital agency specializing in web design, development and digital marketing. She is Google Analytics, Marketo, BrightEdge and Google AdWords certified and holds a BA in advertising and marketing from Kent State University.
Christopher is a graduate of Youngstown State University where he received a Summa Cum Laude BSBA in Marketing Management. He is currently in the final year of graduate school (also at YSU), where is pursuing a Master of Business Administration. He is active in the community, volunteering with many valley organizations, especially those that contribute to the revitalization of Youngstown. Christopher lives in Boardman, Ohio with his wife Sarah and two rescue dogs, Wilbur and Claire. He currently serves as the Social Media Director at Sweeney Chevrolet Buick GMC, one of Ohio’s largest General Motors dealerships. He has served in this position since 2012 and has grown the dealership’s online presence year over year consistently and works to constantly keep the dealership at the forefront of digital marketing in the auto industry. One area of the dealership’s online presence Christopher takes most seriously, is their reputation. Under Christopher’s watch, Sweeney has received more than 1,000 positive online reviews across various platforms. He understands that your business’ online reputation is like the front of a building, and if you neglect it you’re just letting people spray paint the front of the building. Christopher also understands that sometimes, a bad situation online can quickly spiral. In his breakout session, Christopher will cover best practices to building your online reputation and how to manage these situations according to generally accepted public relations practices to ensure you’re protecting yourself.
DOYO Live is a digital marketing and interactive design conference in Youngstown, Ohio. We are one of the premier marketing conferences in Ohio and Western Pennsylvania.
We are dedicated to the ongoing professional development of marketing, business, sales and design professionals through our online assets, in-person workshops, public speaking and our annual marketing conference.