Speaker Series


DOYO Live 2018 Keynote – Allen Gannett – Watch Today!

Flashes of Genius – Learning the Art and Science of Creativity
KEYNOTE – Allen Gannett, CEO of TrackMaven.

The talk is based on two years of research for Gannett’s upcoming book The Creative Curve (June 2018, Penguin Random House). As part of this, he interviewed dozens of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study the field.

Based on this, he found four patterns—The Four Laws of Creative Curve—that all creatives engage in. These laws are not only scientifically valid, but can be followed by any aspiring creative. This talk will give a sneak peek into Gannett’s research and an early look at how you can leverage it.

Key Takeaways

    • You will learn the neurological and psychological mechanisms behind flashes of genius.
    • How you can learn to have more of these so-called aha moments through the mass consumption of content.
    • How famous creators engage in a strategy called “the 20% principle” that is accessible for anyone.

Breakout Session Leader: Devyn Bellamy – Contextual Marketing Evangelist Cross Platform Cultural Communicator Inbound marketing expert Devyn Bellamy will provide you with an upbeat way to plan, launch, manage and execute on a content marketing strategy and how you need to budget your efforts.

Devyn will work in inbound cross-cultural communication, knowing when to say what, where and to who in the omnichannel. If you are a business owner or in B2B marketing you will find this to be a great informative and entertaining session.

Key Takeaways:

  • Budgeting your inbound marketing strategy.
  • Cross-cultural communication
  • Content strategy to support your omnichannel efforts.

Level: Intermediate/Advanced | Audience: B2B

DOYO Live is dedicated to providing ongoing education for marketing, sales, business and design professionals on marketing strategy. We accomplish this through our online properties, in-person workshops and our annual marketing conference in Youngstown, Ohio.


How to Develop Influence with Your Personal Brand

Breakout Session Leader Carmella Williams – Youngstown Business Incubator – Director of Diversity & Inclusion

Turn your passion into profit by positioning yourself to be a center of influence. Learn how to use social media to find your focus, build a strong base and how to set a price that the market will pay you for your product or service.

Key Takeaways:

  • Learn how to develop influence via social media.
  • Growing your audience online.
  • Convert your audience from fans to customers.

Algorithm-Proof Social Media Strategies For B2B And B2C Brands

Featured Speaker: Dhariana Lozano – Supremacy Marketing – Co-Founder

Social media is constantly changing, and algorithm updates have everyone screaming about the death of organic reach. So how can you adjust to these changes and thrive on social media? Dhariana will discuss the elements that build successful social media strategies for both B2B and B2C brands. She will dive into the current state of social media, how to develop content, and methods to help create and grow an engaged following, despite all the new algorithms.

Key Takeaways:

  • How algorithms work The key elements of successful social media strategies
  • How to stay on top of content creation for social media channels Engagement strategies

Dr. Mike Sevilla & Fortunato Figliano present “Purpose Driven Marketing” at 2018 DOYO Live Marketing Conference in Youngstown, Ohio


DOYO LIve featured three business owners on a panel discussion focusing on social media marketing, content strategy, branding and more.


Planning Your Content Strategy in the New SEO Landscape

Both search engines and searcher behavior has drastically changed over the past 2 years. It’s time to rethink the way we create and structure content online. We will discuss the idea of thinking about topics over keywords and how pillar content can transform the way people find and interact with your content.


How to Track ROI Regardless of Digital Channel

The digital world continues to change, and if you’re still trying to catch up to the 2018 marketing trends, you’re already behind. In this session, Fidelitas Development CEO Tyler Sickmeyer shares three keys to creating a winning digital strategy in 2019- no matter what technology debuts between now and then.

Key Takeaways:

  • How to Craft a Customer Engagement Strategy that Builds Brand Loyalty
  • How to Leverage PR for Better SEO Results Showing Measurable Wins
  • How to Track ROI Regardless of Digital Channel

Secrets of Mobile Search Dominance

Breakout Session Leader: Maryna Hradovich – SEMRush – VP Strategic Growth & Development Session Overview:

You know that more and more searches are occurring on mobile devices, but are you prepared to dominate mobile SERPs? Maryna will discuss how search engine algorithms are evolving with user behavior and speak about mobile first SEO strategies.

She will delve into Accelerated Mobile Pages (AMP), structured data, voice search, and more to help you successfully align with the new search paradigm and stay ahead in an increasingly mobile world.

Key Takeaways:

  • How to develop a mobile-first strategy.
  • Gain understanding of new online search trends.
  • Staying on the forefront of upcoming mobile trends.

ABOUT DOYO Live

DOYO Live is a digital marketing and interactive design conference dedicated to the ongoing professional development of marketing, sales, business https://youtu.be/lkJ3PTpTQZ0and design professionals. We accomplish this through our online marketing efforts, in-person workshops and annual marketing conference in Youngstown, Ohio.

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