How to Get SHARPER Results from your Marketing & Sales Programs - Keynote Presentation by Nate Riggs
In today’s world, we each carry the world’s knowledge in our pants. As consumers, our uninhibited ability to access self-service information through our smart phones and other mobile devices has forever changed how and when we research, consider and ultimately buy products and services. Research from the Marketing Leadership Council even goes as far as to suggest that approximately 57% of a purchase decisions are now made prior to the buyer ever communicating with a sales representative.
In this high-energy presentation, Nate Riggs will open your mind to the philosophies, methodologies and technologies behind Inbound Marketing – a highly progressive form of marketing that meets this change in consumer behavior head on. Nate’s presentation has been designed to help you shift your mindset, while empowering you to begin the journey of using the inbound marketing approach to capture customer attention, build trust through information sharing and turn website visitors into leads and customers.
Audience members will come away from this presentation with a better understanding of:
- How the purchase funnel has changed as a result of digital media.
- The tie between online content and lead generation, and how you can increase demand for your products and services.
- How marketing automation and personalization can increase sales.
- Where social media fits in your company’s your marketing mix.
- How to plan your internal resources to execute inbound marketing strategies over the long term.
Nate Riggs is the Founder and CEO of NR Media Group. A seasoned inbound marketing strategist, he’s helped a wide range of brands adopt new ideas and technologies that have evolved their marketing programs to meet a new generation of internet-savvy consumers. Nate has delivered presentations at hundreds of industry conferences and regularly contributes to major business publications such as the Wall Street Journal, Harvard Business Review, USA Today, Chief Content Officer magazine and many others.
His passion project is teaching on the marketing faculty at the Ohio University College of Business where he has built the school's first approved curriculum on inbound marketing and sales (MKT4300-100). His course produces between 180-250 inbound certified students each year. In the spring of 2016, Nate will be working to expand the certification training to include HubSpot Certification and Practicum. His personal goal as faculty at OU is to build an entire center of excellence around Inbound Marketing and
Sales training to help address the current skills gap among marketing degree graduates. If you'd like to see his students’ work and learn more about the course, you can visit OhioMarketingStudents.com. Nate is also an active board member of OU’s Ralph & Luci Schey Sales Centre, and an executive board member of Professional Marketing Advisory Board where co-chair the student engagement committee.
Nate Riggs will be one of the featured keynote speakers at DOYO Live - A digital marketing + interactive design conference being held in Youngstown, Ohio on August 4, 2016. Early bird registration is open, sign up today!