Are you having trouble with competitive differentiation?
Do your prospects and customers see you as just a product sales representative? But you aspire to become a trusted advisor?
If so, you can’t lead every conversation with product features and benefits.
It’s all about finding your unique voice — and then illustrating your knowledge and expertise to build trust and credibility. Finding your unique voice is not easy. In fact, it’s one of the hardest things to do. But if you stick to it, amazing things will happen.
Key Takeaways 5-P model to find your voice.
Becoming a key differentiator in the marketplace and being looked at as a trusted advisor to your prospects and customers.
Learn how to share your knowledge, and grow your business using LinkedIn Video.
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