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How to Win Big with Social Selling at DOYO Live by Jeff Leo Herrmann


We are thrilled to announce that Jeff Leo Herrmann, Chief Strategy Officer, Fathom: Digital Marketing and Analytics, 2-part breakout session on social selling is now on SlideShare. If you are a sales professional – or business owner with aggressive growth goals – looking to understand the modern world of selling, Jeff is a recognized leader in helping leading sales leaders and teams achieve their goals by leveraging social media.

Interested in learning how sales leaders thrive in this new information-soaked world? 

Part 1

  • Has Google destroyed the sales profession?
  • Dynamics of the empowered customer/buyer
  • How giving freely grows your sales
  • Learn which social media platforms to ignore
  • How to design a high-impact LinkedIn profile

Part 2

  • How to crush it and scale your relationships and revenue with social media
  • The 5 Rs of Social Selling
  • 7-steps to Transform as a Thought Leader in your Industry
  • Preparing for the future of video communications (how to build a YouTube Channel)

We recommend that you listen to his podcast Scale Your Charisma for tips on getting started in social selling.  The podcast covers a range of topics from the benefits of video communications to driving change across your organization. We dig into ways to optimize LinkedIn, Salesforce.com, YouTube, Facebook and Twitter. If you want to learn how to leverage content, technology and data to win, then this is the place to start.




Jeff Leo Herrmann is a proud Youngstown Boomerang, and champion of sales and marketing alignment through the practices of content marketing and social selling. Jeff’s passion lies in the development of strategies to leverage content, technology and data to accelerate sales and realize extraordinary growth. This topic and more is covered in his weekly podcast: Publish or Perish.FM. 

In addition to being a mobile marketing and social selling pioneer, you won’t find a bigger content marketing zealot with an intense belief that brands are better off engaging their audiences with educational and entertaining content instead of blasting them with massive traditional advertising campaigns. This perspective is well informed after a 15-year career at The Nielsen Company working with fortune 50 brands measuring their advertising investments and effectiveness.

Jeff earned an MBA in finance and economics from the University of Chicago Booth School of Business and holds an undergraduate degree from The Ohio State University College of Arts and Sciences.


DOYO Live is dedicated to educating marketing professionals, UX designers, business owners and sales executives on digital marketing, interactive design and social selling. DOYO Live dedicated various breakout sessions to the selling process and continues to be a big part of what we typically talk about on blogs, podcast, webinars and videos. Be sure to subscribe, tell us what you think and share with your friends!

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