By: Ross Morrone
In this episode of the this This is Marketing podcast, Ross Morrone will discuss social media listening. Social media listening is when you monitor conversations that are taking place about your brand, an individual, a product, or anything relevant to your business online. It allows you to jump into conversations and provide expert feedback. He will also discuss Sprout Social and how this tool can help you improve the social media listening part of your business.
Ross Morrone will be a breakout session leader at DOYO Live, presenting on how traditional marketing is dead and the use of big data in your digital marketing strategy.