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DOYO Live Workshops: What to Expect and Why They’re Important

By Amanda Lynch, owner of Busy Blogs Plus

DOYO Live is gearing up to be the most powerful digital marketing conference in the Youngstown area. There are endless opportunities to network and learn something new, especially from our keynote speaker Joe Pulizzi and breakout sessions from our thought leaders. Business owners and marketers alike are sure to get great value with new digital marketing insights and best practices, and they can begin to move new strategies forward with DOYO’s workshops.

The digital marketing landscape is rapidly changing, and one of the best ways to stay on top of new techniques is to consult with local experts. DOYO workshops will help business owners and marketers put best practices into action, which helps maximize marketing efforts and achieve growth.

There will be five workshops to check out at DOYO Live on August 4. Workshops can be a one-on-one or small group participation. You can approach the workshops at any time during the event to get more information and help solve your biggest digital marketing dilemmas.

These workshops include:

Snapchat Workshop

SnapChatSnapchat is relatively new to the world of social media marketing, but it’s rapidly gaining traction. It’s a smart way to add variety to your mobile marketing mix, and it can be very effective for delivering time sensitive information. Snapchat is best if your target audience is 18-25, and the app logs 400 million messages every day.

The Snapchat Workshop will teach business owners how to leverage Snapchat for your business, and give you fresh ideas for a new strategy. .Caitlyn Brown will run the SnapChat workshop, she's helped YSU Athletics launch and manage their SnapChat strategy and can help provide some insights for businesses on what works and what doesn't on the ghost.



Instagram Workshop

Screen Shot 2016-06-24 at 11.10.00 AMInstagram took the social media world by storm within the last 1-2 years, and this platform’s primary focus is visual content marketing. Business Instagram accounts can truly be a work of art, and you’ll learn the best ways to combine beautiful and effective imagery with the most profitable hash tags.Carmella Marie and Jamie Jamison will run the Instagram workshop.

Content Marketing Videos

videomarketingDid you know that video marketing is one of the most powerful ways to influence customers and brand your business? Whether you’re using video for social media, welcome statements on your website, or to supplement your overall content marketing, there’s no denying that video can truly enhance your strategy. Anthony Marchionda and O’Keal Gist of NYO Property Group will give insight on how to produce standout videos that take your content marketing to the next level.


Business Blogging

bloggingBusiness blogging has a laundry list of benefits for SMBs, from higher search engine rankings to increased social media interaction. Amanda Lynch from Busy Blogs Plus can help businesses owners and marketers conceptualize a blog strategy that helps bring in more traffic and boost business. You’ll learn business blogging best practices, including writing magnetic headlines, how to create engagement, and more.





Branding and Design

Screen Shot 2016-05-15 at 3.19.58 PMBranding and design go hand-in-hand in the world of digital marketing. It’s vitally important for your brand to have a cohesive look and feel on all digital platforms, from your website to your social media accounts. Michael Pontikos and RJ Thompson will help businesses and marketers learn how to enhance user experience through branding and design.


Ready for DOYO Workshops? Register Today

DOYO Live is still taking registrations for the biggest digital marketing conference in Youngstown, Ohio. Sign up today to participate—and don’t forget that every attendee gets a free copy of Joe Pulizzi’s book Content Inc.


Amanda-200x196Amanda Lynch is owner of Busy Blogs Plus LLC in Boardman, Ohio. She is a 2011 graduate of Youngstown State University and offers content writing and blog planning services for businesses across the Valley. Amanda will be hosting a content writing workshop at DOYO Live on August 4, 2016.

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