How to Use Digital Marketing to Rebrand, Retool and Bring Your Business to New Heights
By: Dennis Schiraldi
I don't think it would be possible to have a digital marketing conference in Youngstown, Ohio and not invite Danny Catullo to speak. Back when I conceptualized this event and envisioned how it would come together. Danny was one of the people that I wanted to get engaged from day 1. I have so much respect for the work he does in the digital landscape and as a business. He studies his craft and lives it daily as his business depends on it. Catullo Prime Meats thrives off his energy, passion and expertise for meat and digital marketing.
If you've never been to his butcher shop you should go today. Load up! The Master's is on this weekend. You will want to fire up the grill. Get some steaks, burgers, homemade smoked Kielbasa and did we mention the bacon. Plus Danny will give you some tips on cooking and digital marketing, seriously. Bacon, grilling and digital!
In this breakout session you will learn about:
- Developing a family (of followers) brand on Facebook
- Using Instagram to create a 360 view on your company
- Finding Apostles on Twitter (and how to talk to them)
- What the hell is snapchat and should I use it for business?
Danny Catullo has been speaking the flavorful language of food since he was a child. He learned important aspects of butchery from both angles; how to buy and sell quality cuts of meat and also how to make them into an array of delicious meals. Upon graduating from The Ohio State University, Danny returned home to be the third generation owner of Catullo Prime Meats utilizing a digital and social marketing approach to customers before many businesses had even given a thought to it.
Danny teaches many small business startup classes, lends his advice to small business owners who want to expand their marketing reach and also goes to various schools to teach kids and adults how to cook and eat natural food. He is an advocate of the local food economy. Danny was a proud past member of the 40 under 40 given to young professionals who give back to the community and just recently received a grant of $5,000 from FedEx to expand his online store by placing second in their small business grows contest.
DOYO Live mission is simple, provide marketing and design professionals, business owners and sales executives with education on digital marketing and UX design strategy. We are committed to growing this event in the City of Youngstown to help stimulate the economy, create jobs and generate revenue to help contribute to places like The Rich Center for Autism, the wayfinding signage project in Youngstown and various academic programs at Youngstown State University.