This session will help you translate your business goals into visible digital marketing results. See your return on investment in real time so you can make better business decisions and respond more quickly to changing market conditions. We’ll cover platforms like Google Analytics, HubSpot, Facebook, Instagram and LinkedIn.
- Ability to define goals in terms for tracking digital marketing
- Will have knowledge of what can be measured and how it is reported
- Will know where to enter those goals
- Will be able to track and report on ROI
This session is ideal for intermediate and advanced for digital marketers and those managing their digital strategy, both for B2B and B2C businesses.
A veteran of the United States Army, Jim served in Operation Desert Storm during the Gulf War as an Intelligence Analyst, building computer databases. After returning home, he worked as a real estate agent and began writing programs for his business and creating websites. Jim began launching websites in the late 1990s when the primary way to find a site was using directories like Yahoo. Shortly after starting his first web design business, Google came on the scene and suddenly customers were all vying for the number one spot on search engine results. In 2004, founded RealEstatePointe, a company that creates and maintains real estate company websites and web applications across the country. Since then he has focused on digital marketing, SEO and website building for companies across a broad spectrum of industries. Jim is the Digital Marketing Director at PALO Creative where he gets to meet new clients who bring new challenges, which he calls “non-stop fun!”
ABOUT DOYO LIVE
DOYO Live is a digital marketing and interactive design conference in Youngstown, Ohio. Our event has featured some of the top marketing talent and business owners on the planet. It’s a great opportunity to learn, share and network!
This is the ONLY regional day-long marketing conference in Northeast Ohio and Western, PA!!!
DOYO Live will feature dynamic keynote speakers, breakout sessions on a wide variety of topics in marketing today, including digital marketing strategy, content marketing, social media, lead generation, social selling, branding, creative design and much more. This is a great event designed for B2B and B2C or better yet Business 2 People type of companies!
A wide variety of industries and various levels from Facebook 101 to more sophisticated topics on digital marketing strategy. Whether you are a business owner looking to get started in digital marketing or a seasoned veteran, you will find value at DOYO Live.
In our first 3-years we’ve had 4-dynamic keynote speakers, including:
Joe Pulizzi, Founder of Content Marketing World and the Content Marketing Institute. Joe’s recognized around the world as one of the most influential people in marketing today.
We’ve also featured, Debra Jasper, Ph.D. and CEO of Mindset Digital who delivers keynote presentations all over the world and has headed up some of the most recognizable digital marketing events in the country. She, like many of our speakers, has a tie back to the Youngstown area.
In 2018, Allen Gannett, CEO of TrackMaven and author the Creative Curve delighted the DOYO Live audience.
Nate Riggs and Brian Blasko have also provided highly energetic, upbeat keynotes at DOYO Live on marketing strategy and professional development.
DOYO Live has featured breakout session leaders that have presented at some of the largest, most prestigious marketing events in the country. Including Marketo Nation, PubCon, Inbound, CMWorld, just to name a few. We’ve put some very talented marketing and business professionals on the stage to help to provide expertise at a fraction of the cost of attending a national show.
DOYO Live is perfect for the marketing professional and business owner within a 65-mile radius of Youngstown, Ohio. Including areas like Youngstown, Boardman, Canfield, Poland, Austintown, Canton, Akron, Cleveland, Erie, and Pittsburgh.
DOYO Live is dedicated to the ongoing professional development of marketing, business, sales and design professionals through our online assets, in-person workshops and annual conference is being held on October 17 – 18, 2019.
Attendees, sponsors, and speakers will walk away with strategies that you will be able to implement into your business and your teams. Our goal is to help inspire your marketing efforts, help create meaningful relationships and provide you with an amazing experience. Speakers have been added and we are updating their topics regularly! We’d love to see you at DOYO Live in 2019!