By: Dennis Schiraldi
"In marketing and especially digital marketing there's really no governing body, certifications exist but are taken seriously. The only barrier to entry of calling yourself a digital marketing professional is an email and a password."
At one time or another we’ve all put on our attorney hat, only to soon realize we are were in over our heads. The realization that keeps you up at night, that the plan you drew up on the back of a napkin will be detrimental in the long term. Legal services expertise, done right, will position you for the best possible outcome…
Your accountant should present a cost savings to your business. In the perfect world your accountant would be a connector of clients with shared interest to help build your business so they’ve got more of your money to count. At the end of the day, you can do your own taxes but don’t you sleep better at night know a certified professional has your back…
Whether you are an accountant or attorney you’ve got to pass a test saying you are certified to practice your craft, probably lending to the credibility of the service provided. Often times though the penalties from the governing bodies outweighs certification and the fact that these are agencies that keep us in check financially and legally.
In marketing and especially digital marketing there's really no governing body, certifications exist but are taken seriously. The only barrier to entry of calling yourself a digital marketing professional is an email and a password.
The one professional service that stands to have the biggest impact on your business, drive revenue and generate a Return On Investment (ROI) is often times the most neglected. Assigned to the business owner, a de facto family member or to chance. The fact remains, the one professional service that should be keeping you up at night…Is the life blood of your business, the one that stands the most chance to drive revenue and is the one that helps you to acquire new customers and retain the ones you got is marketing!
DOYO Live is dedicated to helping educate marketing professional and design pros to enable them to be the experts. This is event will feature 12 breakout sessions, 2 keynote speakers and a number of great networking events. This is a digital marketing and interactive design conference being held in Youngstown, Ohio on August 4, 2016.