By Amanda Lynch, owner at Busy Blogs Plus
As a marketing professional, you’re well aware that the digital marketing landscape is rapidly changing. Keeping up with the trends is a full-time job in itself, let alone executing the latest techniques, tracking results, and discovering what works best for your business. Ongoing education is one of the keys to success for the area’s best marketers, and DOYO Live is jam-packed with everything you need to know in terms of inbound marketing in 2016.
If you’re a marketing professional, hopefully you have already signed up for DOYO Live that’s coming up in August. If not, here are 7 reasons why you’ll want to attend Youngstown’s biggest digital marketing conference:
1. You’ll Learn from Industry Leader Joe Pulizzi
Hopefully you’ve heard of Joe Pulizzi, one of the leaders behind Content Marketing Institute and author of Content Inc. Joe is a keynote speaker at DOYO, and he’ll be spilling his secrets of how marketing professionals can harness the power of content marketing. You’ll learn the hottest content marketing tips straight from the source, and best of all, you’ll be able to apply these strategies once you head back the office.
Not to mention, everyone who attends DOYO Live gets a free copy of Joe’s book, Content Inc. compliments of The Mahoning County Career and Technical Center.
2. 15 Breakout Sessions to Kick Start Your New Marketing Strategy
With 15 in-depth breakout sessions and local thought leaders at DOYO, you’re sure to learn a thing or two. DOYO’s breakout sessions are all about teaching you how to build a band, efficiently market your service or product, and grow your brand. Every breakout session leader has a unique perspective and experience with developing smart marketing strategies, from social media to content marketing and beyond.
The depth of these breakout sessions will outline nearly every detail that you need to know about generating online traction, enhancing your website’s presence, and ultimately attracting more customers.
3. Workshops That Spark New Ideas
If you’re looking for some one-on-one interaction with some of the best digital marketers in the area, you won’t want to miss DOYO’s workshops. You’ll be able to brainstorm and talk about the latest trends and techniques with our workshops, which include:
- Content Marketing
Whether you’re looking to spark some new ideas or need some direction to get started, DOYO workshops can get your creative juices flowing.
4. Get the Inside Scoop with the Thought Leadership Discussion Panel
Ever wonder how executives make buying and budgeting decisions? The Thought Leadership Discussion Panel will feature industry leaders in the area, along with an overview of the future for digital marketing. Three of DOYO’s thought leaders include Jeff Ryznar from 898 Marketing, Steve Kandray from McConnell Marketing and Rob Palowitz, from Palo Creative. Palo Creative is the agency sponsor for DOYO Live. Announcements coming soon on the thought leadership panel participants!
Jeff is a passionate and proven leader who is committed to developing marketing strategies based on detailed research. He blends digital, traditional, and new media marketing to deliver effective advertising and marketing campaigns.
Steve is the Marketing Director of Business Development at McConnell Marketing, and he’s the company’s go-to guy for developing new markets and social media marketing. He strategizes, streamlines, and executes social media marketing plans for various businesses across the Valley.
Rob has over 24 years of experience in marketing, advertising, design, broadcast media and digital development. PALO Creative was started from his home on November 1st, 1999 and immediately had success by way of hard work, creative spirit and establishing long lasting relationships, which has resulted in being one of the best, most well respected and recognized marketing agencies around.
5. Meet New Marketing Professionals, Business Owners, and More
If you’re looking to meet new people in the world of digital marketing, DOYO is the place to be. You’ll find 150+ marketing professionals and business owners from across the region at the conference. You’ll also find some of the most well respected organizations in the area at the event, including Youngstown/Warren Regional Chamber and NYO Property Group.
Be sure to attend the after party at M Gallery and enjoy the various food trucks during lunchtime.
6. Become Part of Youngstown’s Growth in the Digital Marketing Scene
DOYO Live is the first major digital marketing seminar in downtown Youngstown. If you’re a marketer from the area, it’s simply the place that you’ll want to be. You’ll find world-class digital marketing talent right in your own backyard—and you’re invited to become part of Youngstown’s digital marketing movement.
7. DOYO Live is Fun!
Step out of the office and spend the day at DOYO Live on August 4th. You’re sure to meet new people, make new connections, learn something new, and have fun all at the same time.
Register for DOYO Live Today
If you have yet to sign up for DOYO, the clock is ticking. Reserve your spot today by signing up for DOY Live, and don’t forget to subscribe to our newsletter for top-notch digital marketing tips.
Amanda Lynch is owner of Busy Blogs Plus LLC in Boardman, Ohio. She is a 2011 graduate of Youngstown State University and offers content writing and blog planning services for businesses across the Valley. Amanda will be hosting a content writing workshop at DOYO Live on August 4, 2016.