Getting into digital marketing can feel like taking a dive into the unknown for a lot of small business owners, especially if you don’t spend all your time online yourself.
But relax. Nobody starts at the deep end, nobody has all the answers before they begin and, even better, getting going is probably cheaper and quicker than you might think.
It can be a VERY daunting task, where do you begin. First of all social media is just one tactic within an overarching marketing strategy.
There's a lot to consider:
- Web development
- Branding and design
- Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
- Email Marketing
- Social Media Marketing
- Paid Advertising - Google PPC, Social Media Advertising
- Local Listings Management
- Google Analytics
- Marketing Automation Software
And the list goes on and on...Download your free guide today!
Not to mention the end goal of marketing has not changed. Tell an interesting, compelling story, gain the attention and mindshare, create value and convert.
Modern marketing methods are less about sales and promotion about your product or service and more about education.
In doing this, taking a content marketing approach, putting out valuable content on a consistent basis, that is interesting and informative you will position your brand as the authoritative voice and the expert in your field.
You've got to stick with it, be consistent and be passionate. Delivery mechanism can be everything from blog, video, social media, RSS, etc.
With the end goal to build a following on your website, since 90% of all buying decisions start with online search. And grow your email list.
Your email list becomes the main source of converting prospects, by moving potential customers down the sales funnel by nurturing them with more educational content.
That might come in the form of a webinar, online event, Facebook Live, in-person workshop, you name it, bring value and continue to want to bring value and you will see results.
One of the biggest challenges that any organization will face is where to get started and lack of patience.
It takes time to establish a voice online. In addition, it takes time for Google to index your web content. Becoming a recognized, trusted resource does not happen overnight. But when it does it becomes sweet magic, because of what we call inbound marketing or inbound lead generation.
So think word of mouth marketing at scale. You have customers, they love you and they go out and evangelize your brand.
This leads to phone calls, that someone said to call you or referred you. As a business, YOU LOVE these calls, because anytime you turn the table and someone is calling you vs. you calling them is always a much different conversation.
Now, apply the same concept to an online approach. As an inbound strategy, driven by your content, you just never know how many people are going to find you, complete a form, make a call to say they need your service.
In this guide, you will get the basic understanding of what it takes to get started with a digital marketing strategy. And yes, you are not alone there are still beginners out there...Just complete the form and we will send you a FREE guide directly to your inbox.
More about this FREE guide
Speaking of budget, there’s plenty you can do in the realms of digital marketing without spending a penny – but when it comes to reaching new audiences, that’s when a little budget can go a long way.
Every part of your digital marketing is a great opportunity to learn something – so it’s all about starting small, testing, learning, and growing over time. In this guide, we’re going to take you through the easy access ways to get started – from making the most of search engines to buying your first online ads.
All the channels will be familiar to you – Facebook, Twitter, Google, email and your own website – but we’ll give you the steps you need to feel confident you’re testing and investing in the way that’s right for you and the growth of your business.
ABOUT DOYO Live
DOYO Live is dedicated to the ongoing professional development of marketing, business, sales and design professionals.
We accomplish this through our online assets, such as blog, email, website, webinars, podcasts, Facebook Live and more. In-person workshops, public speaking and our annual conference.
The DOYO Live online platform generates 120,000 - 150,000 impressions each month. Which is a great opportunity to take advantage of our platform to create awareness and generate leads for your business.
In our first 2-years, DOYO Live - Digital Marketing + Interactive Design Conference:
- 500+ attendees, speakers, and sponsors in our first 2-years.
- 35+ breakout session leaders
- 4-Dynamic keynotes
- 2-Totally awesome after-parties
- Endless networking
They come and get inspired with new ideas on marketing and network with other pros in marketing, in a fun upbeat environment.
You can grab an early bird ticket to DOYO Live 2018 for $150, which is a BIG savings to our marketing conference which will be held on August 2, 2018.