They say the first lesson of social media is "don't sell"... and then you hear all about “social selling” strategies. If you're confused, you’re not alone. This session will help you identify best practices and processes for how to generate business, leads, and appointments via social media.
You will learn what NOT to do and more importantly, the precise, counter-intuitive steps to social selling success that has allowed Proforma to eclipse the $6MM mark in brand new business through social prospecting.
Tony Zayas is an award-winning digital marketer and strategist for Proforma, a leader in the printing and promotional products industry. As Director of Sales & Marketing, Tony coaches Proforma’s franchise owners and sales associates on prospecting, client acquisition, and other growth strategies.
A graduate of the University of Iowa, Tony joined Proforma in 2011 and brings over 10 years of experience in digital marketing. In 2013 Zayas was named as an inaugural winner of Smart Business Magazine’s 2013 SoMe Impact Awards for the Large Companies category.
ABOUT DOYO LIVE
DOYO Live will feature some of the top minds in marketing and business today that are going to be on hand to drop knowledge bombs on how you can improve your marketing. It's not just about the how to's from amazing people, it's also the opportunity to network with over 400+ of your peers in marketing and business today.
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