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The City of You - Branding & Marketing the City of Youngstown

The “City of You” is a strategic, articulate, and comprehensive campaign that seeks to redefine the perception of Youngstown over the course of several years. This campaign will be communicated in print media, social media, web media, audio podcasts, online video, wearable applications, and environmental signage, among others.

In this presentation you will learn:

  • Branding & design
  • Collaborative efforts
  • Grant writing for funding
  • Marketing & strategy

[su_youtube url="https://www.youtube.com/watch?v=W-3I-LM5ZU8"]

Check out the City of You on Tumblr


RJ is a professor at Youngstown State University in the College of Creative Arts & Communication, Department of Art, Graphic & Interactive Design. He founded, Youngstown Design Works – an elite-level, student-run graphic & interactive design agency that serves local area non-profit organizations, startups, sole-proprietors, community organizations, and small businesses. 

• Interactive Application Design
• Intro to Interactive Design
• Intermediate Interactive Design
• Advanced Interactive Design
• Special Topics: Image-Making for Design
• Special Topics: App Design

In addition to DOYO Live, RJ Thompson will also be presenting about the City of You: Rebranding Youngstown, OH at the following conferences: UCDA Design Education Summit at the Robert Busch School of Design at Kean University in Union New Jersey and the Massachusetts College of Liberal Arts.

Prior to YSU, RJ was a partner in a branding and design firm, specializing in print and digital web development. Since coming to YSU, he formed Youngstown Design Works which has branded and created print and web assets for a number of businesses in the Youngstown, Ohio area. RJ lives in Pittsburgh, PA and spends the majority of his free time with wife and you daughter.

RJ's talk is going will be true inspiration for branding, UX design, web and app development!


Live is a digital marketing and interactive design conference being held in Youngstown, Ohio on August 4, 2016. This event will feature Joe Pulizzi, founder of Content Marketing World, which is the largest content marketing conference in the world. He will keynote DOYO, along with Nate Riggs and 15 others will presenting in breakout sessions.

RJ and his team consisting of Jackie Cruz, Alex Ploskodniak and Gwen Gadsden have branded, designed and created the assets for DOYO Live and the City of You.

RJ is a DOYO Live committee member, a HUGE advocate for marketing the strategic plan of the City of Youngstown and an evangelist for the DOYO Live conference. We are extremely fortunate to have him, his talented group of people's contribution to DOYO!!! Visit www.doyolive.com and sign up today!

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