DOYO Live Workshops

We are very excited to announce a new twist on DOYO Live in 2017. As a result of our post-event survey in 2016, we had a 98% approval rating, which means there’s still room to improve. A number of our DOYO Live attendees enjoyed our over 20+ hours of content that was presented in our keynote talks, thought leadership panel, and breakout sessions. A number of attendees were asking for more, to go deeper into the content subject matter, beyond what you can get out of a 45-minute talk.


You Spoke and We Listened DOYO’ers!!!

New to DOYO Live in 2017 will be our DOYO Live Workshops. These workshops will be taking place on the day prior to our actual all-day event. Therefore DOYO Live workshops will be on August 2, 2017, from 3-5PM and our all day marketing conference will be held on August 3, 2017, from 7AM – 9PM.


2-Hour Deep Dive from Subject Matter Experts

We have three really awesome subject matter experts that will provide you with 2-hours of deep dive instruction. That your organization will be able to work on a strategic plan and implement into your business.


DOYO Live Conference Options

There are now several options to choose from when attending DOYO Live. We want to simplify it as much as possible, therefore you will notice on our registration page that you have the option to register for the following:

  • DOYO Live 2017 – Marketing Conference Only
  • DOYO Live 2017 – 2-day, all inclusive marketing + workshop pass + meet the speakers, sponsors and entrepreneurs thought leadership panel at happy hour.
  • DOYO Live 2017 – Workshop Only

DOYO Live workshops are limited to 25-attendees per workshop. While the conference was completely sold out in year-1, we are expecting 200+ attendees at the marketing conference. Space is very limited for the workshops on August 2, 2017.


DOYO Live Workshop Session One – August 2, 2017, @ 3-5PM



Deanna Fusillo, Sassy Girl Media + Entrepreneur

Women Entrepreneurs: Pushing Boundaries and Breaking Rules  

Deanna Fusillo will help to empower women entrepreneurs by highlighting the struggles women face in business, what it takes to build a brand using modern day technology and how to build relationships with the opposite sex.
Key Takeaways:
  • Being a woman in a man’s world :  How each are wired differently.
  • Recognizing our strengths as a woman.
  • How to break the traditional rules and break boundaries.
  • Using our strengths to lead and nurture our business and relationships.
  • How collaborating with men (who have different strengths) actually create a positive entity.
  • Developing and walking away with a plan for brand identity.

Sign up today for DOYO + Deanna’s workshop on marketing technology!


Meet Deanna Fusillo

Most entrepreneurs don’t get it right the first time, or even the fifth time for the matter, but persistence pays off. Deanna Fusillo, a serial entrepreneur, started her first business at the young age of 17. When corporate America limited this single mom’s time to raise two sons, she knew she needed to make a change. She decided to launch her first startup in 2010 and was awarded the Top Leading Moms in Business by Discover and Startup Nation the following year.

Deanna, a graduate of Youngstown State University, found a passion in helping other entrepreneurs. As the founder of Sassy Girl Media, Deanna used that passion to help small businesses with limited budgets, to launch themselves in the cyber world. Any upcoming business starter should be more than thrilled to take advice from Deanna, as she had the pleasure of working with the producers of Entertainment Tonight and The Insider as well as with stars like Ted Gibson, host of “What Not to Wear,” in which she hosted an event for him in Ft. Lauderdale, Florida.

Not only is Deanna passionate about supporting new entrepreneurs, she strives to empower women everywhere. Deanna is the true definition of devotion and her history in this field proves it all. Whether she demonstrates her wit and talent through her own business or in the aid of another’s, Deanna truly loves what she does. All in all, this hashtag abuser by day and mom by night, has a lot to offer and has a bright future ahead of her.

Follow Deanna on Twitter

Like Sassy Girl Media Facebook 

See Awesome Pictures on Instagram


Sign up for DOYO Live + Deanna’s workshop today!


DOYO Live Workshop Session Two – August 2, 2017, @ 3-5PM


How to Launch a User Data-Driven Website In 60 Days or Less

Nate Riggs, Founder and CEO of NR Media Group, will teach you how to identify the risks associated with the traditional web design process, understand the Growth-Driven Design Methodology, and analyze how to consistently improve your website based on user feedback.  You’ll learn processes, pro-tips and technology tools that will help you incrementally improve your online results month over month.

Key Takeaways:

  • How to identify risks associated with traditional web design.
  • Growth-Driven Design Methodology
  • Development of a plan to analyze how to consistently improve your website based on user feedback.
  • Improve your online results with implementation of a disciplined process.


Meet Nate Riggs

Nate founded and owns NR Media Group, a HubSpot Platinum Partner in Columbus, Ohio that helps mid-sized organizations and higher education institutions navigate digital transformation. Nate was the closing keynote for DOYO Live in 2016, and has presented at events like INBOUND, Content Marketing World, Oracle’s Modern Marketing Experience and the New Media Expo. He was an early adopter of HubSpot’s Education Partner Program, and teaches inbound marketing at Ohio University. You can listen to his weekly podcast on inbound in higher education at

Sign up today for DOYO + Nate’s workshop on marketing technology!


DOYO Live Workshop Session Three – August 2, 2017, @ 3-5PM

Dennis Schiraldi, DOYO Live


Development of a B2B Lead Generation Strategy

Does your business have a need to develop an integrated marketing strategy that will comprise of both digital and direct marketing efforts, supported with content and aligned with the Buyer’s Journey to create awareness, generate leads and convert sales?

Dennis Schiraldi, Founder of DOYO Live will run this 2-hour deep dive workshop and help you develop an integrated marketing to help you grow your business.

Key Takeaways:

  • Total Addressable Marketing (TAM)
  • Understanding conversion rates
  • How many leads it will take to generate an increase in sales.
  • Aligning your marketing activity to reflect lead generation quotas.
  • Strategic planning and execution of tactics.

This workshop will briefly cover the stages in the Buyer’s Journey with a content marketing strategy to start generating leads immediately. Dennis will discuss the use of implementing a webinar strategy to build out a comprehensive content strategy comprising of a webinar, blog, email, social and direct engagement to create new leads and nurture existing opportunities.

Sign up for DOYO Live + Dennis’ workshop on B2B lead generation!


Meet Dennis Schiraldi

Dennis is the founder and chair of DOYO Live. As an experienced, well-traveled marketing executive with expertise in digital marketing strategy.

Having grown up in Youngstown, Ohio, leaving 21+ years ago to live and work as a marketing professional in cities like Cleveland, New York City and Columbus, Ohio.

Dennis, his wife JoAnna and three children moved back to Youngstown, Ohio three years ago to make an impact on the community and help with the revitalization of this great city.

Which spawned the idea of DOYO Live – A digital marketing + interactive design conference dedicated to educating professionals
in marketing, business, sales, and design professionals on new world marketing skills. Traveling the country attending conferences, trade shows and speaking at such events like the Mayo Clinic Social Media Healthcare, Dennis thought why not Youngstown.

Mr. Schiraldi has worked with small-to-mid-sized businesses and recognizable Fortune 500 companies, such as GE Healthcare and Konica Minolta Medical Imaging on digital marketing and lead generation strategy.

Locally he’s worked with NYO Property Group, JuggerBot 3D, and R. Kashmiry & Associates, Inc.

He’s has conducted a number of workshops on social media marketing, digital marketing strategy, executing webinars, social selling, etc. at such well-known places like the Youngstown Business Incubator and given energized talks at the Mayo Clinic Social Media Healthcare Summit, local American Marketing Association chapters, and TEDx Youngstown.

He’s an avid runner which he claims helps him to come up with the next great idea, mountain biker, very average golfer, a snowboarder and loves to cook. A self-proclaimed BBQ junkie, he will talk your ear off about pulled pork.


Sign up for DOYO + Dennis’ workshop today!


DOYO Live is a digital marketing and interactive design conference dedicated to the ongoing professional development of marketing, sales, business and design professionals. We accomplish this through our online marketing efforts, in-person workshops and annual marketing conference in Youngstown, Ohio.

DOYO Live was founded by Dennis Schiraldi, the event sold out in year-1 with over 200+ attendees—and we are anticipating the same this year.

DOYO Live is located in Youngstown, Ohio will be held on August 2 & 3, 2017. We are expanding our conference in 2017 to have 2-hour deep-dive workshops on Day-1, August 2 and Day-2, our all-day conference on August 3.

Attendees can attend workshops only, conference only or get an all-inclusive pass to both events! Don’t miss out!