By: Dennis Schiraldi
Does this sound like a familiar request from your sales organization? We are living at a time where marketing is having a big moment. That makes us very happy, but one of the primary objectives for any marketing program has to help set the table for sales.
Yes, mission statements, vale props, features and benefits, pricing and competitive detail are all components that make up the overall responsibility of marketing. It cannot be lost that there’s a lead generation component. While content marketing is great…And yes I absolutely love content driven strategies. There’s got to be a purpose for generating interesting, compelling content that positions you and your organization as a thought leader.
It’s got to be about something that is getting lost in the marketing shuffle that’s conversion and more importantly sales. I love utilizing a webinar strategy for lead generation. There’s so many benefits to the implementation of a webinar strategy.
Benefits of a Webinar
The first big benefit are leads. Webinars give you a great opportunity to engage an audience with pre-qualifying buying questions into content that’s of interest. The next is the content. There are so many opportunities to create and distribute content that’s directly related to the subject matter and then re-purpose.
The use of webinars to engage prospects, educate current customers, create awareness and generate warm sales leads is proven to be a highly effective. Identifying speakers, the topic and a promotional strategy are all important aspects that will help to determine outcomes and how successful your event will be.
Knowing what day of the week to send emails, integrating a social media strategy, coupled with a direct marketing efforts from your sales teams are going to impact your attendance rate. Qualifying participants with pre-registration questions, in webinar polling questions and post webinar survey will determine if a suspect is a prospect or if a prospect is a buyer. Some will require more nurturing than others, but rest assured all will require follow up.
Which is exactly why we put together a webinar to help you, whether in a B2B or B2C business, of how to effectively produce a webinar from front-to-back, in order to generate a great deal of content and leads for your business.
Getting Started with Content Marketing – How About a Webinar?
Join Our Webinar – October 19, 2016 @ 11AM-EDT
Experts, including DOYO Live keynote, Joe Pulizzi recommend that if you are going to implement a content marketing strategy that you better be prepared to not expect big results for the first 18 months and that’s true for the most part.
However this is a bit of a challenge when there is pressure to produce immediate results.
Many businesses have high expectations of marketing to generate highly qualified leads that result in sales, driving ROI today.
What if I told you that it’s possible to implement a content marketing strategy that can not only generate high quality content, but also generate leads for your business in the next 30 days.
Join DOYO Live Founder, Dennis Schiraldi on October 19, 2016 at 11AM-EDT. In this 45 minute live webinar, he will show you the following:
- How to come up with a topic.
- Find thought leaders to present interesting content
- Generate awareness through content marketing
- Lead Generation
- How to engage your sales team and excite them about participation
- Pre-registration questions to consider to qualify participants
- Technology platforms
- Polling questions to ask
- Post webinar follow up
- Creative ways to re-purpose content
Dennis Schiraldi will be the featured presenter for this 45 minute webinar. Dennis is the Founder of DOYO Live and produced over 60 webinars in his career for companies such as: GE Healthcare, Konica Minolta Medical Imaging, SaaS based software companies and businesses in manufacturing. These webinars have generated thousands of leads and millions of dollars in revenue.
ABOUT DOYO Live:
Our mission is simple: DOYO Live is dedicated to the ongoing educating marketing, business, sales and design professionals on marketing strategy online, in-person workshops and our annual marketing conference in Youngstown, Ohio. We are also dedicated to helping with revitalization efforts in Youngstown, Ohio by helping to stimulate the economy and give back to the community.