ux


Why Every Organization Is Now in the UX Business

By: Guiseppe Getto, Ph.D. Organizations from hospitals to schools to corporations are struggling to craft compelling user experiences that attract and retain customers, clients, and other stakeholders. Why? In her book The User Experience Team of One: A Research and Design Survival Guide, Leah Buley says that organizations of all stripes are just now […]


The City of You – Branding & Marketing the City of Youngstown

The “City of You” is a strategic, articulate, and comprehensive campaign that seeks to redefine the perception of Youngstown over the course of several years. This campaign will be communicated in print media, social media, web media, audio podcasts, online video, wearable applications, and environmental signage, among others. In this […]