The DOYO Live Marketing Show sponsored by Valley Digital Services – In this episode: Digital vs. Traditional Marketing Strategy – Integrating the two with Mike Pontikos, creative director at DOYO Live, YSU marketing professor and owner of the branding agency Sokitnop. 2016 – A year in review…What did we get […]
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On this exciting episode of The DOYO Live Marketing Show – We talk: DOYO Live Benefactor Sponsors The Right Social Media Mix For Your Business Pinterest For Guys DOYO Live Benefactors Sponsors Our year long sponsorship is a unique opportunity for businesses to be included in our content marketing […]
By: Dennis Schiraldi I have to take a moment and thank the people that are the most meaningful in my life. I know what the experts say. Stay away from cats with lasers, we don’t want to see pictures of your kids and your dog isn’t all that important to […]
By: Dennis Schiraldi Webinars are a really great way to generate a great deal of content to get your content marketing strategy going. And even more importantly for most businesses, is the fact they (webinars) are a tremendous way to generate leads. Here are 3 solid ways to make your […]
Without warning, I recently saw a Facebook Fan Page I’d built and leveraged for several years removed and deleted.
During the chaotic experience, I learned several things about Facebook from a customer service perspective:
I had no warning or opportunity to fix whatever was wrong with my page – it was simply gone. I didn’t know about it until I logged into Facebook and tried to access it.
Despite the fact that I’ve spent thousands of dollars on Facebook Ads using that page since 2012, I was unable to find a phone number or Live Chat option to reach someone about the issue.
Sourced through Scoop.it from: www.inc.com
The old saying that never can get too cliche in digital marketing is that you never want to build a house on rented space. This is the cautionary tale as to why you don’t want to do that…It can all go away today! Be sure to sign up for the DOYO Live Digest to get great tips like this an exclusive offers sent right to your inbox! DOYO Live Digest – Sign Up Today!
If you are currently running a content marketing campaign, I’m sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get that post to rank well organically!
Before I get ahead of myself, not every post will have the potential to rank well. That’s why the first step to boosting a blog to the top of page 1, is to decide which blogs have the chance to succeed.
So which blog should you boost?
First things first, Google the target keyword in your blog post title and assess the competition around that keyword/ topic. What kind of sites are ranking first? If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with .edu or .gov urls, chances are your blog is not going to out rank them. Brian Dean at Backlinko explains it best: “All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.”
With this in mind, try to choose a blog that has less competition around its target keyword. A great tip is to try ranking for a keyword that your competitor is already ranking for! Chances are, if they can rank for it so can you. For a more in depth look at how to choose keywords your competitor ranks for, check out this blog.
It’s also worth noting that you want to know where your blog is currently ranking. Bottom of page 1? Page 2? Page 3? You will want to focus on a blog that has already been indexed by Google in the first 2-3 pages. If a blog already ranks well, it’s easier to push it higher than pushing a blog that is not on Google’s radar.
How to boost a blog’s ranking
Now that you have chosen a blog that has the power to rank well, how do you boost your current ranking? To help supercharge your blog’s ranking, follow these 7 tips:
1) Increase blog ranking with optimization
As a good inbound (or otherwise) marketer, I know this is the most obvious tip when it comes to helping your blog rank organically. At the risk of sounding repetitive I will just list the basics:
Keyword optimization – Focus on long-tail keywords, and use your keyword along with synonyms naturally throughout the blog. Do not stuff your blog with keywords!
Title optimization – Include your keyword (as far left as possible) in the title, and keep it under 60 characters.
Meta description optimization – Include your keyword, keep it under 160 characters and write a clear, engaging description of what your blog is about.
URL optimization – Findings show shorter, keyword rich URLs rank higher.
Image optimization – Don’t forget your images! Include alt text that includes keywords/ synonyms.
Link optimization – Link internally when appropriate and use external links to back up research and help increase the authority of the article.
For more information and best practices on how to optimize a blog post click here.
2) Increase blog ranking with external links
External linking is something I touched on in Tip #1, but I would like to go into a little more depth. Although Google has somewhat denied that linking externally is a ranking signal, a study done by Reboot shows a correlation between a page’s external (outgoing) links and its search rankings. Since the study positively correlates high authority sites helping a page’s SEO, it’s important to include these links in the blog post you’re trying to boost rankings for.
3) Increase blog ranking with backlinks from authoritative sites
Keep in mind, backlinks that come from aged domains hold more power than those that come from new domains. For this reason, link outreach to authoritative sites is a great way to boost a blog post’s ranking. There are many ways in which you can get backlinks, but here are a few to keep in mind:
Email outreach – Start an email outreach program that targets websites that relate to your blog topic and asks for a backlink.
Social sharing outreach – Don’t have the contact information you need for an email? You can reach out to authoritative sites through social & blog commenting or messaging.
Guest posting on authoritative industry sites – This may take some email outreach to inquire about guest posting, but is a great way to get a backlink.
4) Increase blog ranking with semantic keywords
Semantics is the study of meaning, and is how someone interprets a word. In today’s semantic search you need to have a database of keywords full of meaning that deciphers different contexts. So semantic keywords (aka LSI keywords), are keywords that relate to your main keyword.
For example imagine someone searched using the word “crash”. Do they mean an accident, a stock market drop, attend an event without an invitation, or a way to describe a sound?
As a part of Google’s algorithm, semantic search is used to allow Google to understand how to interpret a search based on the searcher’s intent. By using semantic keywords in your blog, you can help Google recognize what your content is about and if it relates to a search. These keywords may not have the highest search volume, like the keyword you chose to optimize your blog for, but they will help increase relevancy.
Example semantic keyword phrases to the search “avoid a car crash”:
5) Increase blog ranking with syndication
Content syndication is where a blog (or other piece of content) is featured on a popular website that relates to your industry. By syndicating your blog, you are able to get it out to a larger audience, one in which you may have never reached without syndication. There are many content syndication networks you can use, but it is up to you to find the best industry related websites in your field.
For example, I’m a contributor on the site business2community.com where my content reaches a greater audience than the subscribers on our agency blog. Remember, the blog you choose to syndicate should include a link that directs back to your website so not only will you get a backlink, but the traffic that goes along with it!
6) Increase blog ranking with social signals
As with most aspects of Google’s algorithm, the search giant has never come out and admitted that social signals are a ranking factor. So this one has always been debatable, however case studies have shown correlations with increased social signals and a jump in ranking. Not only did these case studies show higher ranking, but they also show an increase in traffic! That being said, promoting your blog on social media and getting likes, comments, retweets, plus 1’s etc. should be added to the to do list.
7) Increase blog ranking by Increasing Click Through Rate
Click through rate (CTR) is a user interaction signal that helps tell Google this blog is worth reading. So how do you help increase the organic CTR of your blog? One of the easiest changes you can make is to improve the blog title. After all, when it comes to the internet you can judge a book by it’s cover…or at least an article by it’s title. Update your title to something that will attract readers and make them want to click, while keeping it under 60 characters.
Did you notice my title “7 Amazing Tips to Help Boost a Blog’s Organic Ranking”? I’m sure some of you read it and thought “what makes these tips so amazing?” and clicked through to find out. This is the power of a great title!”
Sourced through Scoop.it from: blog.hubspot.com
Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.
Sourced through Scoop.it from: www.entrepreneur.com
By: Dennis Schiraldi
If you want to get started with digital marketing, reading daily is going to be a must. This is a good article, no doubt about it. Feel free to subscribe to the DOYO Live email list, we will send you exclusive offers and content weekly. Our blog’s update 3x’s minimum per week with content on how to improve your marketing strategy. Sign up for the DOYO Live email list today!
The second most and probably more important than the first is to be a practitioner, which means don’t just read do. You got to implement strategy, test it, manage it, tweak it…I’m constantly tinkering with the digital strategy. Everything changes daily, that’s going to be a given. So you cannot just read or watch the next latest and greatest video. Be a doer.
The next in-regards to pro-bono work…Find the right mix. We all have to start someplace and free is sometimes your proving ground. Just keep in mind, try to move out of the freemium model asap!
Mentors, although I’m writing a blog and giving advice. I’m not big on giving or taking advice. But I do study a lot. Mentors come in all sizes and shapes. Some will put your arm around you and go to lunch weekly. Others may just be someone you follow. I’m still in search of mine. In the meanwhile, check it out. If you want to become a digital marketing expert let’s go grab some coffee I’ll share some thoughts!!!
Facebook will soon release it’s long-awaited Facebook at Work business tool, according to latest reports.
Sourced through Scoop.it from: www.socialmediatoday.com
By: Dennis Schiraldi
Facebook for business, anticipating there will be a closed social media network offered by Facebook to allow businesses to communicate. While there are a number of products on the market today, with market share penetration. This is a game changer (in my opinion).
People like to live in the Facebook ecosystem, it’s more efficient, although working in and on Facebook are two different things. Anyone that manages social media accounts for a living will tell you that it’s challenging to not get distracted when managing a Facebook account for business.
That said, I can see companies condensing to eliminate going back-and-forth between platforms. I’m am concerned about the intent of Facebook and whether or not the information (data) will be mined in order to feed their big marketing machine.
It’s an interesting scenario for sure as Facebook is the Microsoft of social media platforms. Your thoughts?
The guys talk about ad blocking, brands becoming media companies, content marketing measurement, rants, raves, and more – Content Marketing Institute
Sourced through Scoop.it from: contentmarketinginstitute.com
A lot to digest in this episode from Joe Pulizzi at the Content Marketing Institute. A great word from sponsor, On24 and the importance of webinars. We agree, which is why we are hosting a webinar on October 19, to highlight how you can get started with content marketing by using a webinar. Sign up today!
Have you had a chance to see one your virtual mentors in real life? If you haven’t, a conference may be your solution.
Sourced through Scoop.it from: www.inc.com
A great way to connect, learn, network…So many benefits and if you cannot take time out of work or it’s just not in the budget. Look for a great regional show!!! We got you covered!
Every year, we spend more than a trillion dollars worth of time and attention on organized spectator sports. The half-life of a sporting event is incredibly short. Far more people are still talking about the Godfather movie or th
Sourced through Scoop.it from: sethgodin.typepad.com