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The Digital Skillscast – How to Integrate Facebook Live into Your Digital Marketing Strategy and Classroom!

This week on The Digital Skillscast, we talk the future of Facebook Live and how that applies to Higher Education. As the industry of digital marketing continues to rapidly evolve, our classrooms and the curriculum in which we teach must also. The History of Facebook Live Launched on April 6th, 2016, […]


Great News for The DOYO Live Marketing Show Fans – Facebook Live Going to Web Browser!

Live Updates for Publishers Jan 11, 2017 All kinds of publishers have embraced Facebook Live to create authentic experiences for their audiences, bringing them behind the scenes in new, unprecedented ways. We’re listening to broadcasters’ feedback to improve the live video experience on Facebook, and today, we’re excited to share […]


The DOYO Live Marketing Show: How to Integrate a Digital & Traditional Marketing Strategy + 2017 Marketing Predictions

The DOYO Live Marketing Show sponsored by Valley Digital Services – In this episode: Digital vs. Traditional Marketing Strategy – Integrating the two with Mike Pontikos, creative director at DOYO Live, YSU marketing professor and owner of the branding agency Sokitnop. 2016 – A year in review…What did we get […]


Happy Thanksgiving – This Year We are Thankful for…

By: Dennis Schiraldi I have to take a moment and thank the people that are the most meaningful in my life. I know what the experts say. Stay away from cats with lasers, we don’t want to see pictures of your kids and your dog isn’t all that important to […]


The DOYO Live Marketing Show – Social Selling, The Death of Vine and Facebook Contests

In this episode of The DOYO Live Marketing Show – It’s gets real with social selling…Sales managers everywhere have always put the emphasis on how many phone calls you can make in a week. But, with the number of people not taking calls and a highly compensated sales team. Prospecting […]


Would You Like to Win a Free Copy of Joe Pulizzi’s Content, Inc?

DOYO Live Facebook Giveaway – Win Your Free Copy of Content, Inc. Today! It is time to have some fun…We are going to giveaway a free copy Joe Pulizzi’s, Content, Inc. This is an awesome book for anyone considering implementing a content marketing strategy for your business or own personal […]


Facebook Recommendations and the Start of the End of SEO

Facebook Adds New Tools to Amplify Word-of-Mouth Recommendations, Boost Response Will Facebook Recommendations change the landscape of how we approach search engine optimization as we know it. Keyword mapping, local listings management, on/off-side linking, updating content on a consistent basis with relevant information, indexing through all of Google’s free applications, […]


The Dirty Little Social Media Marketing Secret Nobody Talks About

Without warning, I recently saw a Facebook Fan Page I’d built and leveraged for several years removed and deleted.

During the chaotic experience, I learned several things about Facebook from a customer service perspective:

I had no warning or opportunity to fix whatever was wrong with my page – it was simply gone. I didn’t know about it until I logged into Facebook and tried to access it.
Despite the fact that I’ve spent thousands of dollars on Facebook Ads using that page since 2012, I was unable to find a phone number or Live Chat option to reach someone about the issue.

Sourced through Scoop.it from: www.inc.com

The old saying that never can get too cliche in digital marketing is that you never want to build a house on rented space. This is the cautionary tale as to why you don’t want to do that…It can all go away today! Be sure to sign up for the DOYO Live Digest to get great tips like this an exclusive offers sent right to your inbox! DOYO Live Digest – Sign Up Today!


Facebook Set to Launch ‘Facebook at Work’ Next Month

Facebook will soon release it’s long-awaited Facebook at Work business tool, according to latest reports. 

Sourced through Scoop.it from: www.socialmediatoday.com

By: Dennis Schiraldi

 

Facebook for business, anticipating there will be a closed social media network offered by Facebook to allow businesses to communicate. While there are a number of products on the market today, with market share penetration. This is a game changer (in my opinion). 

 

People like to live in the Facebook ecosystem, it’s more efficient, although working in and on Facebook are two different things. Anyone that manages social media accounts for a living will tell you that it’s challenging to not get distracted when managing a Facebook account for business.

 

That said, I can see companies condensing to eliminate going back-and-forth between platforms. I’m am concerned about the intent of Facebook and whether or not the information (data) will be mined in order to feed their big marketing machine. 

It’s an interesting scenario for sure as Facebook is the Microsoft of social media platforms. Your thoughts?