digital skillscast


Breanna Jacobs of the Social Media Strategies Summit

A large portion of closing the digital skills gap in marketing and sales automation takes place at conferences and events. That’s why a few episodes of The Digital Skillscast are focused around them. If you’re interested in learning more about these conferences, I’ve covered Converge Conference and Oracle’s Modern Marketing Experience and have plenty […]


Alaina Shearer on How to Get More Women in Digital Marketing Careers

By: Nate Riggs May 16th was a day full of inspiring digital women. Ohio State University’s Innovate Conference. Innovate builds a community of educators, administrators and thought leaders from Ohio State University and beyond to share, explore and discuss technology-fueled approaches that advance teaching and learning. This year’s keynote speaker was Kathryn […]


Russ Klein of American Marketing Association on Digital Transformation

By: Nate Riggs If you are a member of the marketing industry, you are no stranger to the American Marketing Association, a community essential to marketers. The strategy of “Marketing Mix” was first articulated in 1953 by Neil Borden, an AMA leader who wasn’t satisfied with the best practices of the […]


The Rise of Marketing Technologists: A Recap of Oracle’s Modern Marketing Experience

By: Nate Riggs Back in 2014, I wrote about the defintion of a marketing technologist. It’s safe to say that they are no longer unicorns. Oracle’s Annual Modern Marketing Experience is evidence of that. Because the Digital Skillscast focuses on the gap in digital skills, what better place to help bridge […]