Speakers


Featured Speakers – DOYO Live

 

Debra Jasper, Ph.D. – Mindset Digital, CEO

The New Realities: The Three Shifts Today’s Leaders Can’t Afford to Ignore

Session Level: Keynote

Learn what works in the world of grabbing the attention of your audience in a digital era full of noise. Find out where your audience is spending time online and the best combination of channels to use to propel your brand to new heights.

Key Takeaways:

  • Learning how to clearly connect and communicate in the digital era
  • How to properly utilize social media channels for the best return on investment
  • Build connections with customers that turns your brand into a trusted name
  • Use visual storytelling techniques to capture the attention of your audience
  • Establish yourself as a thought leader in your industry

Debra is an international keynote speaker who specializes in helping business leaders take advantage of powerful new platforms and visual approaches to reach large audiences and build deeper connections. Thousands of people from across the United States are enrolled in her firm’s highly visual, online courses in LinkedIn, Twitter, Facebook, SEO, Mobile Marketing and Digital Advertising – designed for executives and sales teams to take in 10-15 minute sessions on phones or tablets. Debra has provided keynotes and consulting to more than 40,000 professionals and worked with a wide range of organizations, from small business owners to Fortune 100 firms, major hospitals, and universities around the world.

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Dennis Schiraldi – DOYO Live, Founder

Workshop: Development of a B2B Lead Generation Strategy

Workshop Level: Advanced

Workshop Audience: B2B

Does your business have a need to develop an integrated marketing strategy that will comprise of both digital and direct marketing efforts, supported with content and aligned with the Buyer’s Journey to create awareness, generate leads and convert sales?

Key Takeaways:

  • Total Addressable Marketing (TAM)
  • Understanding conversion rates
  • How many leads it will take to generate an increase in sales.
  • Aligning your marketing activity to reflect lead generation quotas.
  • Strategic planning and execution of tactics.
Dennis is the founder of DOYO Live. As an experienced, well-traveled marketing executive with expertise in digital marketing strategy. Mr. Schiraldi has worked with small-to-mid-sized businesses and recognizable Fortune 500 companies, such as GE Healthcare and Konica Minolta Medical Imaging on digital marketing and lead generation strategy. Does your business have a need to develop an integrated marketing strategy that will comprise of both digital and direct marketing efforts, supported with content and aligned with the Buyer’s Journey to create awareness, generate leads and convert sales?

Dennis Schiraldi, Founder of DOYO Live will run this 2-hour deep dive workshop and help you develop an integrated marketing to help you grow your business.

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Rachel Moore – Really Social

Go Live or Go Home: Use Livestreaming in Your Content Strategy

Session Level: Intermediate

Session Audience: B2B/B2C

You’ve denied the power of livestreaming for long enough. Over two years ago, Meerkat and Periscope swept mobile users with their livestream tools. Last year, Facebook rolled out livestreaming to all of its users, including you. Just like websites and social media, livestreaming is here to stay and is a proven method to assure engagement for your content. It’s time to go live or go home, and this workshop will be your catapult into reality.
Key Takeaways:
  • Practical knowledge to go live effectively without looking stupid.
  • Differences between each livestream platform to help you cross-purpose and target your audience.
  • Ideas for how your brand can get started with livestreaming.
  • Guidance on how to host and moderate your broadcasts.

While Rachel Moore has a flair for the dramatic, she has never been one to live behind a facade. From the moment you meet her, Rachel can promise you an experience grounded in transparency and lively with humor. Her 40+ years of life gift her with the ability to laugh and to help others enjoy the moment. She uses her eye for detail and focuses on the big picture to bring success to anything before her, including work for Really Social clients. Professional History Through over 20 years in corporate America, Rachel discovered her calling and career in the world of social media.

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Jeff Leo Herrmann – Madison, Michigan and Market, CEO

Investing in Content as a Digital Asset

Session Level: Intermediate

Session Audience: B2B/B2C

Need to build a business case for investing in digital content? Inventory and cash are not the only assets in your business that pay returns over time. Your digital content – and the audience consuming it — just might be the most valuable asset you have. Want to learn how to lower your advertising costs and boost sales productivity, then please join us.
Key Takeaways:
  • How to convert your marketing effort from a cost-center to a revenue generator.
  • Key strategies to develop your own(ed) media platform.
  • How to pull traffic off of Facebook to your own website.

Jeff Leo Herrmann is the Founder and CEO of Madison, Michigan & Market. Jeff is truly a champion of sales and marketing alignment. His passion lies in leveraging the power of content, technology, and data to help companies and individuals realize extraordinary growth. Jeff is an accomplished speaker, coming back to DOYO Live for the second time and also Content Marketing World in Cleveland, Ohio.


Sherron Washington – P3 Solution, CEO

More Platforms, More Problems: Simplifying Your Social Media Marketing

Session Level: Intermediate

Session Audience: B2B/B2C

Do you have a presence on every social media platform on the planet? This strategy is likely working against you. Simplifying the process of social media marketing maximizes productivity while keeping your goals laser-focused.

Key Takeaways:

  • Learn the best social media platforms to dedicate your time.
  • Discover the KISS method (Keep it Simple, Stupid) helps leaps and bounds with social media marketing.
  • Find out what social media platforms where your brand is sure to thrive.
  • Learn how to choose your marketing goals and target audiences for social media.

Sherron is a marketing and communication professional who has imparted her wisdom and expertise for nearly 20 years. She has been deemed “The Marketing Whisperer” for her uncanny ability to assist clients in developing innovative, results-driven, yet simple solutions for their business. Sherron is the founder and CEO of the P3 Solution, a full-service marketing and communications firm that specializes in providing simple strategy, design and social media marketing solutions for small businesses, non-profit organizations, associations, and entrepreneurs.

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Danny Catullo – Catullo Prime Meats + FoodECrave, Owner

The Startup Story of FoodECrave.com: Bootstrapping Disruption in a Digital Market

Session Level: Intermediate

Session Audience: B2B, B2C & Entrepreneurs

Summary: Can you really launch a bootstrap business in a digital landscape? Danny’s done it. However, in order to succeed with a new business during this era, any savvy business owners needs a solid strategy. Bootstrapping is tough work and comes with its fair share of bumps on the road, but Danny is ready to share his success story with DOYO Live attendees in 2017.

Key Takeaways:

  • Changing the mindset of traditional businesses delivery mechanism, through the creation of FoodECrave.com.
  • Discover some of the most common struggles of bootstrapping and how to overcome them.
  • The secret to sustainability in an ever-changing marketing world.

Danny teaches many small business startup classes, lends his advice to small business owners who want to expand their marketing reach and also goes to various schools to teach kids and adults how to cook and eat natural food. He has utilized his expertise to start 2 new business; Perishable Shipping Solutions and FoodECrave.Com. 

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Deanna Fusillo – Sassy Girl Media, Owner

Women Entrepreneurs: Pushing Boundaries and Breaking Rules

Workshop Level: Intermediate

Workshop Audience: B2B, B2C & Entrepreneurs

This workshop is designed to empower women entrepreneurs by highlighting the struggles women face in business, what it takes to build a brand using modern day technology and how to build relationships with the opposite sex.

Key Takeaways:

  • Being a woman in a man’s world:  How we are wired differently.
  • Recognizing your strengths.
  • How to break the traditional rules and break boundaries.
  • Using our strengths to lead and nurture our business and relationships.
  • How collaborating with men (who have different strengths) actually create a positive entity.
  • Developing and walking away with a plan for brand identity
Deanna, a graduate of Youngstown State University, found a passion in helping other entrepreneurs. As the founder of Sassy Girl Media, Deanna used that passion for helping small businesses with limited budgets, to launch themselves in the cyber world. Any upcoming business starter should be more than thrilled to take advice from Deanna, as she had the pleasure of working with the producers of Entertainment Tonight and The Insider as well as with stars like Ted Gibson, host of “What Not to Wear,” in which she hosted an event for him in Ft. Lauderdale, Florida.

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Jon Pogact – Fathom, Direct of Marketing

Blurred Lines -Ditching B2B and B2C and Why a People-to-People Strategy Matters!

Session Level: Intermediate

Session Audience: People-to-People

What’s your current marketing strategy?
Is it Business to Consumer (B2C), Business to Business (B2B) or neither? A third strategy exists that often goes overlooked: People-to-People. Technology and mobile are changing the way we do business. It’s easy to become distracted from the ever-changing digital ecosystem. It’s important to stick to the core principal of Audiences over Algorithms. Delighting customers with experiences that allow them to engage, learn and ultimately adds value to their lives is a marketing technique that spans across definition lines of B2B and B2C, and this open session is designed to show you how.

 

Louis Lee – Key Bank, B2B Social Media Marketing Manager

 

Key Takeaways:

  • Valuing Audience over Algorithms
  • The importance of a person-centric marketing strategy.
  • How to craft a marketing plan that speaks to the humanity of your audience.
  • Tools, tips, and tricks to deploy in your Person-to-Person Marketing efforts.

Jonathan is an award-winning Senior Director of Marketing, responsible for Fathom’s Go-to-Market strategy. Jonathan has 16 years of marketing experience with roots in direct and integrated marketing. His diversity of knowledge has led to numerous contributions to the industry, including being an expert witness on trial, being named as one of DM News “Top 30 Under 30 Marketers” and holding advisory board positions with DeVry University and the DMA.

Louis Lee is the B2B Social Media Marketing Manager for KeyBank located in Cleveland, Ohio. Louis helps in social media strategy and execution efforts for the Enterprise Payments, Real Estate Capital, and Capital Markets line of businesses within the corporate bank.

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Lisa Arledge Powell – Owner & CEO, MediaSource

Content Marketing Strategies that Drive Exposure and Sales

Session Level: Advanced

Session Audience: B2B

Wake up! Press releases and traditional communications and marketing tactics don’t cut it anymore! Attendees will learn how to integrate digital storytelling in the form of content marketing which garners exposure and drives your audience back to the C-suite’s bottom line – sales. Attendees will see case studies, including one that drove so many consumers (over one million) to a brand’s website, that it crashed the site as well as resulted in over one million downloads of content! Can content marketing create results even better than that? Yes. See how a video focused content marketing campaign resulted in over 100 new patients to the hospital!

Key Takeaways:

  • Learn up-to-date video marketing tricks and techniques that drive business.
  • Discover the power of case studies. How can they enhance your brand?
  • Learn how you can boost traffic to your website and encourage customers to download high-quality content.

Lisa Arledge Powell is president and co-founder of MediaSource, named the nation’s Best Health Care PR & Marketing Agency by industry powerhouse Ragan Communications for the past four consecutive years from 2013-2016.

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Building a Digital Medicine Brand: How to Grow Your Audience Five-Fold Without Spending a Dollar

Session Level: Advanced

Session Audience: B2B & Building a Personal Brand

 

Video is becoming the most popular format of online social communication. Do you think Facebook Live happened by accident? Ever heard of Instagram stories? Even YouTube now has live video.

Sean Dent – Nurse Entrepreneur, MSN, ACNP-BC, CCRN

 

 

 

 

Dr. Mike Sevilla, Salem Family Practice

 

 

 

 

 

 

Key Takeaways:

  • How to tell your medical story without worrying about HIPAA and patient privacy laws.
  • The tale of the disappearing story (Snapchat, Instagram & Facebook).
  • How Facebook replaced Twitter as the platform for building your digital medical brand.
  • The social landscape is a moving target.
  • How your social media presence can help build your business, as a physician, a nurse, and an entrepreneur.
  • 2017 is the year of the video. Every successful business owner recognizes the power of social media and the importance of content marketing.

Sean is a Nurse, Social Media Specialist, expert Freelance Blogger, Vlogger, Podcaster, Online Community Manager and Speaker. He started his nursing career as a diploma-trained Registered Nurse. After five years of practice, he pursued and attained my Masters in Nursing. He currently practices as a Board Certified Acute Care Nurse Practitioner (ACNP-BC) in a Shock Trauma teaching hospital.

Dr. Mike Sevilla has practiced Family at Practice Center of Salem and Salem Regional Medical Center since 2001. His speaking engagements are national, from Alaska to Florida. He’s local to Youngstown and is an advocate for medical social media marketing techniques and storytelling.

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Megan Augustine, Marketing Manager at Micro Doctor IT

How to Craft Compelling Content That Attracts Prospects

Session Level: Intermediate

Session Audience: B2B

Summary: Re-branding & analyzing your messaging, before moving forward to develop a campaign strategy destined for success” where she will be focusing on how, when, and why to re-brand your company, as well as how to craft compelling messaging to attract target market CEOs, CFOs, and Office Managers.  She will then help give you a blue print on building a Marketing Plan, and a strategy for success when planning campaigns throughout the year.

Key Takeaways:

  • Why are we doing a rebrand?
  • What problem are we trying to solve?
  • Has our target market client changed?
  • Does our brand tell the wrong story?
  • What do we want to show (and to who)?
  • Will this work in 10+ years from now and not be outdated?

Megan is the Marketing Manager at Micro Doctor IT, an IT support company focusing on proactive support (called managed services) for businesses. She has experience in B2B marketing and strategy. This year at DO YO Live 2017, Megan has a breakout session focused on “Re-branding & analyzing your messaging, before moving forward to develop a campaign strategy destined for success” where she will be focusing on how, when, and why to re-brand your company, as well as how to craft compelling messaging to attract target market CEOs, CFOs, and Office Managers. 

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Laura Hanley, Direct of Content Marketing at Concentrek Group

Content Marketing with Limited Resources and Budget

Session Level: Intermediate

Session Audience: B2B/B2C

Content creation is a time consuming and tricky process, but the good news is that you don’t need to break the bank. Repurpose content to extend its lifecycle and get the best bang for your buck

Key Takeaways:

  • Learn why you don’t need a degree to create visual content
  • Discover the vast world of online resources to maximize content creation
  • How can you work with a limited budget for content marketing?
  • What is content repurposing? Learn the process and how to apply it
  • And more

As Concentrek Group’s director of content marketing, Laura Hanley creates successful content and social-driven marketing programs for a variety of companies, small and large. With her diverse and extensive experience in the agency world, paired with side hustle projects and a personal blog (G-Free Laura), Laura has gained a deep understanding of content marketing in all forms.

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Nate Riggs, Founder and Owner, NR Media Group

How to Launch a User Data-Driven Website In 60 Days or Less

Workshop Level: Intermediate

Session Audience: B2B/B2C

In this workshop, you will learn how to identify the risks associated with the traditional web design process, understand the Growth-Driven Design Methodology, and analyze how to consistently improve your website based on user feedback.  You’ll learn processes, pro-tips and technology tools that will help you incrementally improve your online results month over month.

Key Takeaways:

  • How to identify risks associated with traditional web design.
  • Growth-Driven Design Methodology
  • Development of a plan to analyze how to consistently improve your website based on user feedback.
  • Improve your online results with implementation of a disciplined process.

Nate Riggs, Founder and CEO of NR Media Group, a HubSpot Platinum Partner in Columbus, Ohio that helps mid-sized organizations and higher education institutions navigate digital transformation.

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Bergen Giordani, Owner One Hot Cookie

Has Your Marketing Gone to the Dogs?
Session Level: Beginner

Session Audience: B2C & Entrepreneurs

In this session, you will learn how to leverage social media to build brand identity, find your audience and grow your business without the use of traditional advertising.

Key Takeaways:

  • Use of social media to create brand awareness.
  • Grow your business without the use of traditional advertising.
  • Finding your targeted audience.
  • How Fredo the Dog starting trending on Twitter and generated business for One Hot Cookie.

Bergen Giordani has 20 years of marketing and special event planning experience. She also has a sweet tooth. In 2013 she combined the two and along with her daughter, Morgen, opened One Hot Cookie. In three short years what started as a whim in a small space in Downtown Youngstown has grown to 3 locations with plans for corporate expansion in the next few years. 

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Jamie Jamison, Owner Ala Jamie, Instagram Expert

Style your Instagram and Connect for Success

Session Level: Intermediate

Session Audience: B2B/B2C

Like most of you, I wear many hats . . . I am a wife, a mom to three college kids, a University Instructor, a photographer, photo stylist and a Social Media Content Creator and Coach.  What is that last one you ask? I help businesses learn how to take great photos for social media and to build a photo library that best represents their brand.  We all want to be on social media, but it takes lots of photos and if you want your business to be seen . . . those photos need to be interesting enough to get someone to stop and connect in this busy world. 

Key Takeaways:
  • Instagram Content Ideas
  • Styling and Photo Tips
  • Hashtag Strategies
  • Post and Engage Tips
If you want to know a little more about me . . . take a peek at my Instagram @alajamie.  I love to combine flowers, vintage treasures, textiles, chippy wood and anything with a great patina . . . my photography honors our past and shows the wonderful connections that bind us all together. 

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jeff ryznar

Jeff Ryznar, 898 Marketing

Vowels of Cross-Channel Marketing – 5 Keys to Understanding and Succeeding with Multi-Channel Marketing Efforts

Session Level: Advanced

Session Audience: B2B

What’s the scoop on cross-channel marketing? If you have yet to implement this into your digital marketing strategy, you’re missing out on some serious ROI. Jeff’s session explains how business owners can harness the power of cross-channel marketing in terms that you can easily understand.

Key Takeaways:

  • Cross-channel marketing maximizes content creation.
  • Learn the right mix to help your business grow through multi-channel efforts.
  • Use our proven checklist to improve your cross-channel marketing strategy, starting right now.

Jeffrey Ryznar has led the development and implementation of strategic marketing efforts for some of the world’s most recognized brands in advertising, automotive, technology, energy, as well as sports and entertainment brands. With a unique perspective from both consultative and corporate perspectives, Jeff believes that effective marketing is only achieved by being held to delivering accountable and quantifiable results. 

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Beth Hawks, TBG Digital

The Secret to B2B Marketing in 2017

Session Level: Intermediate

Session Audience: B2B

Learn the key elements to a successful B2B marketing strategy in 2017 – and the big secret most marketing agencies won’t share with their customers.

Key Takeaways:

  • The right way to connect with B2B relationships
  • Learn the secrets the big brands are using today
  • Kick off a new B2B marketing strategy and finally start seeing results in 2017

As a Digital Marketing Consultant for The Bonanno Group (TBG), Beth Hawks helps clients develop and execute quality inbound marketing programs that generate leads, close sales, and delight customers. In her “free time,” she’s a mom of two and runs a small side business called Hawks Homestead.

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Marisa Sergi, Red Head Wines

Guerilla Marketing 101 – Creating Buzz For Your Brand

Session Level: Intermediate

Session Audience: B2B/B2C

How a milk carton, a birthday present for LeBron James, and a Cameron Diaz movie helped us build a brand. Marisa Sergi, 23, a third-generation winemaker and founder of RedHead Brands, and Toby Maloney, head of marketing for RedHead and angel investor for mental_floss, will share 25 tips on how to raise the profile of your brand without breaking your budget. 

Key Takeaways:

  • Learn the basics of branding and marketing in a fun-filled, interactive session.  
  • You’ll walk away with practical solutions to your PR/marketing challenges
  • Learn creative ways to introduce your brand to a broader audience.

Although Marisa’s only been working full-time on RedHead since last August, it’s already available at nearly 200 stores in Ohio.  And she is hard at work on a Provence-style rose, with a profile that is fruit forward but clean, crisp and refreshing. It’s scheduled for release later this Spring. Her longer-term goal is to create an iconic RedHead Brand, with a broad product line, aimed at millennials and females.  Marisa’s wine is her own unique concept, and now a growing business, if you will pardon the pun.

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Melissa Matthews, Marketing Manager, Aztek

Stop Looking at Keyword Rankings (as much)

Session Level: Intermediate

Session Audience: B2B/B2C

In the new world of search engine optimization, keyword rankings are probably the last thing you should consider as a success metric. Your customers’ searches are more and more varied with mobile, voice search, local, etc. And your content can show up for thousands of different variations because of Google’s ability to assume searchers’ intent.

Key Takeaways:

  • Why you shouldn’t be too concerned with keyword rankings
  • What metrics to look at instead
  • The future of SEO

Melissa is a Cleveland-based digital marketer, who works with business owners and marketers to develop integrated marketing strategies that drive online visibility and tangible business results. She believes that organically building your audience and letting data drive decisions is one of the best ways to create a digital marketing strategy that gets results.

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Jim Komara, PALO Creative

Local Search Results

Session Level: Intermediate

Session Audience: B2B/B2C

On a typical Google search, there may be six or more results placed above the coveted #1 organic result – making local search more important than ever. In this breakout session, you will learn the types of local search results and which industries they apply to. You will also learn what the most important contributing factors are to getting in the top three (Local 3 Pack) and how to approach them for your business. Being the big red dot on the Google Map brings extra attention to your business and helps you stand out above the competition.

Some of the key areas discussed will be:

  • Google My Business
  • NAP Consistency
  • Citations
  • Online Reviews
  • Social Signals
  • Keyword Considerations
  • Position Zero

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Bradon J. Kovach – Coming Soon!

 

 

 

 

 


Chris Anderson