Planning Your Content Strategy in the New SEO Landscape


Chris Prudente, HubSpot

Both search engines and searcher behavior has drastically changed over the past 2 years. It’s time to rethink the way we create and structure content online. We will discuss the idea of thinking about topics over keywords and how pillar content can transform the way people find and interact with your content.

Level: Beginner/Intermediate| Audience: B2B/B2C

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