Schedule


DOYO Live will be our 4-hour deep dive workshops on August 1, 2018, from 1-5PM. These workshops will provide attendees with a deep dive into subject matter that will give you an opportunity to walk away with a tangible plan.

DOYO Live workshops (only) are limited to 25 people per workshop, there will be a total of five workshops. Being led by subject matter are experts.

On August 2, 2018, the DOYO Live digital marketing and interactive design conference will take place, which is our all-day marketing conference featuring Allen Gannett, CEO of TrackMaven and a number of speakers

Be sure to check out our schedule, we will be adding additional details. Registration for DOYO Live is open, sign up today to secure your spot at DOYO Live in 2019!

DOYO Live – Workshop + Event Schedule

August 1, 2018               DOYO Live Workshops (Day 1 Optional)
1:00 – 5:00PM  Registration for Workshops – Noon – 1PM
Workshop #1 Marketing For Manufacturers – TBG Digital

Workshop Leaders: Beth Hawks & Gene Bonanno – TBG Digital 

Level: Beginner/Intermediate | Audience: B2B Manufacturing | Room: TBD

Workshop #2 Leveraging Social Media Marketing to Grow Your Business

Workshop Leader: Deanna Fussilo – Sassy Girl Media

Level: Begininer| Audience: B2B/B2C | Room: TBD

Workshop #3 Coming Soon!
Workshop #4  Coming Soon!
Workshop #5 Coming Soon!
DOYO Live Kickoff Party
August 2, 2018 DOYO Live Digital Marketing + Interactive Design Conference
8:00 – 8:30 AM Networking Breakfast – Registration Check-In
8:30  – 9:00 AM Opening Remarks – Dennis Schiraldi, DOYO Live

DeYor – Ford Family Recital Hall

9:00 – 10:00 AM Flashes of Genius – Learning the Art and Science of Creativity

KEYNOTE – Allen Gannett, CEO of TrackMaven 

The talk is based on two years of research for Gannett’s upcoming book The Creative Curve (June 2018, Penguin Random House). As part of this, he interviewed dozens of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study the field.

Based on this, he found four patterns—The Four Laws of Creative Curve—that all creatives engage in. These laws are not only scientifically valid, but can be followed by any aspiring creative. This talk will give a sneak peek into Gannett’s research and an early look at how you can leverage it.

Key Takeaways:

  • You will learn the neurological and psychological mechanisms behind flashes of genius.
  • How you can learn to have more of these so-called aha moments through the mass consumption of content.
  • How famous creators engage in a strategy called “the 20% principle” that is accessible for anyone.

DeYor – Ford Family Recital Hall

10:00 – 10:15 AM Networking Break
10:15  – 11:00 AM Social Media Strategy

Featured Speaker: Dhariana Lozano –  Supremecy Marketing  – Co-Founder

DeYor – Ford Family Recital Hall

11:00 – 11:15 AM Networking Break
11:15 – Noon KEYNOTE COMING SOON

 

11:30 – 1 PM Networking Lunch
1:00 – 1:45 – Breakout Session #1 Track 1

Digital Marketing Strategy

Breakout Session Leader: Tyler Sickmeyer – Fidelitas Development – CEO

Level: Intermediate | Audience: B2c | Room: DeYor – Ford Family Recital Hall


Track 2

How to Be Genuine with Your Purpose Driven Marketing Efforts

Breakout Session Leaders: Mike Sevilla, MD – Salem Family Practice & Fortunato Figliano – Centers For Hearing

Dr. Mike and Fortunato will team up to talk about their purpose-driven marketing efforts in healthcare. This is relatable no matter what industry you are in…They will share experiences and strategies they’ve both used to educate their patient base, their efforts in community service and programs that give back. In return, they’ve built a following and increased their business.

Key Takeaways

  • How to be purpose driven in your marketing efforts.
  • Giving back and growing your audience.
  • Being genuine and what’s the ROI.

Level: Advanced | Audience: B2B | Room: Powers Auditorium

1:45 – 2:00 PM  Networking Break
2:00 – 2:45 PM – Breakout Session #2 Track 1

(Not Just) Digital Marketing

Breakout Session Leader: Joe Jergenson – Robintek –  President 

How to improve ROI of web development projects. Both as a business and agency. Web development is crucial to your overall marketing strategy. It’s your window to the world, your modern day storefront. Having an elegant and responsive design is mission critical. However, it’s not just about have an aesthetically pleasing website. It’s about functionality and ability to perform well in generating ROI. Joe will take 20-years of progressive web development and provide a great deal of expertise to both brands and agencies.

Key Takeaways

  • Improving ROI in web development projects.
  • Importance of having an elegant and responsive web design that’s mobile-friendly.
  • It’s not just about the looks, but also functionality.

Level: Advanced | Audience: B2B & B2C | Room: DeYor – Ford Family Recital Hall


Track 2

How to Develop Influence with Your Brand

Breakout Session Leader: Carmella Williams – Youngstown Business Incubator – Director of Diversity & Inclusion

Level: Beginner | Audience: B2C | Room: Powers Auditorium

2:45 – 3 PM  Networking Break
3:00 – 3:45PM – Breakout Session #3 Track 1

5W’s of Your Marketing  Budget

Breakout Session Leader: Devyn Bellamy – Contextual Marketing Evangelist – Cross Platform Cultural Communicator

Inbound marketing expert Devyn Bellamy will provide you with an upbeat way to plan, launch, manage and execute on a content marketing strategy and how you need to budget your efforts. Devyn will work in inbound cross-cultural communication, knowing when to say what, where and to who in the omnichannel. If you are a business owner or in B2B marketing you will find this to be a great informative and entertaining session.

Key Takeaways

  • Budgeting your inbound marketing strategy.
  • Cross-cultural communication
  • Content strategy to support your omnichannel efforts.

Level: Intermediate/Advanced | Audience: B2B | Room: 

DeYor – Ford Family Recital Hall


Track 2

Secrets of Mobile Search Dominance

Breakout Session Leader: Maryna Hrdovich – SEMRush – VP Strategic Growth & Development

Session Overview: You know that more and more searches are occurring on mobile devices, but are you prepared to dominate mobile SERPs? Maryna will discuss how search engine algorithms are evolving with user behavior and speak about mobile first SEO strategies. She will delve into Accelerated Mobile Pages (AMP), structured data, voice search, and more to help you successfully align with the new search paradigm and stay ahead in an increasingly mobile world.

Key Takeaways

  • How to develop a mobile-first strategy.
  • Gain understanding of new online search trends.
  • Staying on the forefront of upcoming mobile trends.

Level: Intermediate/Advanced | Audience: B2B/B2C | Room: Powers Auditorium

4PM  Dennis Schiraldi – Closing Remarks
Immediately Following Conference – Until the lights go out DOYO LIVE AFTER-PARTY – TBD

ABOUT DOYO Live

DOYO Live is a digital marketing and interactive design conference dedicated to the ongoing professional development of marketing, sales, business and design professionals. We accomplish this through our online marketing efforts, in-person workshops and annual marketing conference in Youngstown, Ohio.

500+ people have participated in DOYO Live in our first two years, and we completely sold out each year. We are proudly going to be hosting year-3 at the DeYor Performing Arts Center on August 1 – 2, 2018.

Tickets are on sale now, reserve your spot today!