Schedule


DOYO Live will be our 4-hour deep dive workshops on August 1, 2018, from 1-5PM. These workshops will provide attendees with a deep dive into subject matter that will give you an opportunity to walk away with a tangible plan.

DOYO Live workshops (only) are limited to 25 people per workshop, as of now there are 2-deep dive workshops. Being led by subject matter are experts – OPTIONAL DAY-1 WORKSHOPS ARE SOLD OUT.

On August 2, 2018, the DOYO Live digital marketing and interactive design conference will take place, which is our all-day marketing conference featuring Allen Gannett, CEO of TrackMaven and a number of speakers

Be sure to check out our schedule, we will be adding additional details. Registration for DOYO Live is open, sign up today to secure your spot at DOYO Live in 2019!

DOYO Live – Workshop + Event Schedule

 

August 1, 2018               DOYO Live Workshops (Day 1 Optional) SOLD OUT!
1:00 – 5:00PM  Registration for Workshops at DeYor Performing Arts Center – Noon – 1PM
Workshop #1 Marketing For Manufacturers – TBG Digital – THIS WORKSHOP IS SOLD OUT!

Workshop Leaders: Beth Hawks & Gene Bonanno – TBG Digital 

Level: Beginner/Intermediate | Audience: B2B Manufacturing | Room: Tyler Museum of History

Workshop #2 Leveraging Social Media Marketing to Grow Your Business – THIS WORKSHOP IS SOLD OUT!

Workshop Leader: Deanna Fusillo – Sassy Girl Media

Level: Begininer| Audience: B2B/B2C | Room: Youngstown Business Incubator

DOYO Live Kickoff Party The DOYO Live Kickoff Party Presented by Blue Sky Therapy

The Soap Gallery – Youngstown, Ohio

6 – 9PM

Live Music + Light Food + Beverages

Open to the speakers, sponsors, attendees and the general public. Optional $10 donation at the door to support the Hearing Mission Foundation and The Rich Center for Autism

August 2, 2018 DOYO Live Digital Marketing + Interactive Design Conference | DeYor Performing Arts Center | TICKETS AVAILABLE
8:00 – 8:30 AM Networking Breakfast – Registration Check-In
8:30  – 9:00 AM Opening Remarks – Dennis Schiraldi, DOYO Live

DeYor – Ford Family Recital Hall

9:00 – 10:00 AM Flashes of Genius – Learning the Art and Science of Creativity

KEYNOTE – Allen Gannett, CEO of TrackMaven 

The talk is based on two years of research for Gannett’s upcoming book The Creative Curve (June 2018, Penguin Random House). As part of this, he interviewed dozens of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study the field.

Based on this, he found four patterns—The Four Laws of Creative Curve—that all creatives engage in. These laws are not only scientifically valid, but can be followed by any aspiring creative. This talk will give a sneak peek into Gannett’s research and an early look at how you can leverage it.

Key Takeaways:

  • You will learn the neurological and psychological mechanisms behind flashes of genius.
  • How you can learn to have more of these so-called aha moments through the mass consumption of content.
  • How famous creators engage in a strategy called “the 20% principle” that is accessible for anyone.

DeYor – Ford Family Recital Hall

10:00 – 10:15 AM Networking Break
10:15  – 11:00 AM

Breakout Session #1

Track 1

Social Media Strategy

Featured Speaker: Dhariana Lozano –  Supremecy Marketing  – Co-Founder

Algorithm-Proof Social Media Strategies For B2B And B2C Brands

Social media is constantly changing, and algorithm updates have everyone screaming about the death of organic reach. So how can you adjust to these changes and thrive on social media? Dhariana will discuss the elements that build successful social media strategies for both B2B and B2C brands. She will dive into the current state of social media, how to develop content, and methods to help create and grow an engaged following, despite all the new algorithms.

Key Takeaways:

  • How algorithms work
  • The key elements of successful social media strategies
  • How to stay on top of content creation for social media channels
  • Engagement strategies 

Level: Beginner to Intermediate | Audience: B2B/B2C |  Room: DeYor – Ford Family Recital Hall


Track 2

Getting Started with the HubSpot CRM

Breakout Session Leader: Maggie Bomze

You just got a great lead and it’s time to pass it to sales to seal the deal! How do you determine what a great lead looks like, or even when it’s time to involve your sales team, and what if the lead isn’t actually ready to buy?
  • We’ll dive into effective CRM strategies including:
  • Setting Up your CRM for Success
  • Aligning Sales and Marketing
  • Working Efficiently as a Team
  • Analyzing your Progress

Level: Beginner to Intermediate | Audience: B2B | Room: Tyler Museum of History

 

11:00 – 11:15 AM Networking Break
11:15 – Noon

Breakout Session #2

Track 1

Find Your Voice and Grow Your Business Using LinkedIn Video

Jeff Leo Herrmann – Madison, Michigan, and Market

Are you having trouble with competitive differentiation? Do your prospects and customers see you as just a product sales representative? But you aspire to become a trusted advisor?
If so, you can’t lead every conversation with product features and benefits. Your customers want to know how YOU can help them?
It’s all about finding your unique voice — and then illustrating your knowledge and expertise to build trust and credibility. Finding your unique voice is not easy. In fact, it’s one of the hardest things to do. But if you stick to it, amazing things will happen.
Key Takeaways
  • 5-P model to find your voice.
  • Becoming a key differentiator in the marketplace and being looked at as a trusted advisor to your prospects and customers.
  • Learn how to share your knowledge, and grow your business using LinkedIn Video.

Level: Beginner to Intermediate | Audience: B2B/B2C |  Room: DeYor – Ford Family Recital Hall


Track 2

How to Develop Influence with Your Personal Brand

Breakout Session Leader: Carmella Williams – Youngstown Business Incubator – Director of Diversity & Inclusion

Turn your passion into profit by positioning yourself to be a center of influence.  Learn how to use social media to find your focus, build a strong base and how to set a price that the market will pay you for your product or service.

Key Takeaways:

  • Learn how to develop influence via social media.
  • Growing your audience online.
  • Convert your audience from fans to customers.

Level: Beginner | Audience: B2C | Room: Tyler Museum of History

Noon – 1 PM Networking Lunch
1:00 – 1:45 – Breakout Session #3 Track 1

How to Be Genuine with Your Purpose Driven Marketing Efforts

Breakout Session Leaders: Mike Sevilla, MD – Salem Family Practice & Fortunato Figliano – Centers For Hearing

Dr. Mike and Fortunato will team up to talk about their purpose-driven marketing efforts in healthcare. This is relatable no matter what industry you are in…They will share experiences and strategies they’ve both used to educate their patient base, their efforts in community service and programs that give back. In return, they’ve built a following and increased their business.

Key Takeaways:

  • How to be purpose driven in your marketing efforts.
  • Giving back and growing your audience.
  • Being genuine and what’s the ROI.

Level: Intermediate | Audience: B2B/B2C | Room: DeYor – Ford Family Recital Hall


Track 2

Digital Marketing Strategy

Breakout Session Leader: Tyler Sickmeyer – Fidelitas Development – CEO

The digital world continues to change, and if you’re still trying to catch up to the 2018 marketing trends, you’re already behind. In this session, Fidelitas Development CEO Tyler Sickmeyer shares three keys to creating a winning digital strategy in 2019- no matter what technology debuts between now and then.
Key Takeaways:
  • How to Craft a Customer Engagement Strategy that Builds Brand Loyalty
  • How to Leverage PR for Better SEO Results
  • Showing Measurable Wins: How to Track ROI Regardless of Digital Channel

Level: Beginner to Intermediate | Audience: B2C | Room: Tyler Museum of History

1:45 – 2:00 PM  Networking Break
2:00 – 2:45 PM – Breakout Session #4 Track 1

FUEL INJECTED BRAND MESSAGING

Build the value of your brand with data-fueled creative tactics!

Jeff Hedrich – The Prodigal Company

Data, technology and branding are the three essential drivers of modern marketing. The oldest and most enduring of these, branding, is overdue for more innovative methods.

While data and new technologies are driving a revolution in customer segmentation and one-to-one marketing tactics, the task of building a highly-valued, unified brand that stands out in the marketplace mostly remains an old school, opinion-driven practice.

See how that’s changing.

Learn how to discover the right data points that reveal a brand’s most valuable attributes. Gain insights from an expert into how to translate that data into high-engagement content and creative executions (digital, print and broadcast) that have helped build brand category market leaders.

Jeff Hedrich, Lead Brand Strategist at The Prodigal Company, and co-creator of the data-driven Brand MRI process.

Level: Beginner to Intermediate | Audience: B2B/B2C |  Room:  DeYor – Ford Family Recital Hall


Track 2

(Not Just) Digital Marketing

Breakout Session Leader: Joe Jergenson – Robintek –  President 

How to improve ROI of web development projects. Both as a business and agency. Web development is crucial to your overall marketing strategy. It’s your window to the world, your modern day storefront. Having an elegant and responsive design is mission critical. However, it’s not just about have an aesthetically pleasing website. It’s about functionality and ability to perform well in generating ROI. Joe will take 20-years of progressive web development and provide a great deal of expertise to both brands and agencies.

Key Takeaways:

  • Improving ROI in web development projects.
  • Importance of having an elegant and responsive web design that’s mobile-friendly.
  • It’s not just about the looks, but also functionality.

Level: Advanced | Audience: B2B & B2C | Room: Tyler Museum of History

2:45 – 3:00 PM  Networking Break
3:00 – 3:45PM – Breakout Session #5 Track 1

Secrets of Mobile Search Dominance

Breakout Session Leader: Maryna Hradovich – SEMRush – VP Strategic Growth & Development

Session Overview: You know that more and more searches are occurring on mobile devices, but are you prepared to dominate mobile SERPs? Maryna will discuss how search engine algorithms are evolving with user behavior and speak about mobile first SEO strategies. She will delve into Accelerated Mobile Pages (AMP), structured data, voice search, and more to help you successfully align with the new search paradigm and stay ahead in an increasingly mobile world.

Key Takeaways:

  • How to develop a mobile-first strategy.
  • Gain understanding of new online search trends.
  • Staying on the forefront of upcoming mobile trends.

Level: Intermediate/Advanced | Audience: B2B/B2C | Room: DeYor – Ford Family Recital Hall


Track 2

5W’s of Your Marketing  Budget

Breakout Session Leader: Devyn Bellamy – Contextual Marketing Evangelist – Cross Platform Cultural Communicator

Inbound marketing expert Devyn Bellamy will provide you with an upbeat way to plan, launch, manage and execute on a content marketing strategy and how you need to budget your efforts. Devyn will work in inbound cross-cultural communication, knowing when to say what, where and to who in the omnichannel. If you are a business owner or in B2B marketing you will find this to be a great informative and entertaining session.

Key Takeaways:

  • Budgeting your inbound marketing strategy.
  • Cross-cultural communication
  • Content strategy to support your omnichannel efforts.

Level: Intermediate/Advanced | Audience: B2B | Room: Tyler Musem of History

4:00 – 4:45PM – Breakout Session #6 Track 1

Business Panel Discussion with Danny Catullo, Marisa Sergi and TBD, moderated by Deanna Fusillo.

Level: All | Audience: B2B/B2C | Room: DeYor – Ford Family Recital Hall


Track 2

Planning Your Content Strategy in the New SEO Landscape

Breakout Session Leader: Chris Prudente – HubSpot

Both search engines and searcher behavior has drastically changed over the past 2 years. It’s time to rethink the way we create and structure content online. We will discuss the idea of thinking about topics over keywords and how pillar content can transform the way people find and interact with your content.

Level: Beginner/Intermediate| Audience: B2B/B2C | Room: Tyler Musem of History

4:45 – Last Call Dennis Schiraldi – Closing Remarks + After Party at the DeYor presented by the Mahoning Valley Young Professionals!

ABOUT DOYO Live

DOYO Live is a digital marketing and interactive design conference dedicated to the ongoing professional development of marketing, sales, business and design professionals. We accomplish this through our online marketing efforts, in-person workshops and annual marketing conference in Youngstown, Ohio.

500+ people have participated in DOYO Live in our first two years, and we completely sold out each year. We are proudly going to be hosting year-3 at the DeYor Performing Arts Center on August 1 – 2, 2018.

Tickets are on sale now, reserve your spot today!