Why You Don’t Want to Sell Ice to Eskimos!


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By: Dennis Schiraldi

UNLESS YOU ARE AN IGLOO CONTRACTOR…

In the new Disney classic Frozen, Princess Anna makes the statement to Sven, who sells ice. After the world has frozen over, “that’s a tough business to be in.” Ok so I digress for a moment, yes I’m quoting Princess Anna from Frozen it’s not lost on me. What’s a man to do? I’ve got three kids under 6 years old. I can practically try out for a the local repitory theatre if they were to do an adaptation of the movie.

Point is…You’ve heard this over and over again, the cliche’ to describe a great salesman, “he could sell ice to an Eskimo.” Why in the world would any good sales person want to do that? Think about it, if you apply the 80/20 rule to your business. That Eskimo would never buy from you again eventually word would get out in the Eskimo community and your reputation would suffer. You just sold him something he doesn’t need.

Maybe if you sold the Eskimo some warm clothes. I don’t know maybe a new spear that is sharper and on an unbreakable stick, hunting guides and plans of where the polar bears and walrus will be. A pair of titanium snowshoes, plane tickets to Florida in the dead of Winter. I could go on but you get my point. Instead of selling somebody something one time. Think about the long term, the big picture. Sell something that is needed, that brings value and when that’s delivered on be prepared to go back and deliver more value. Don’t end up a one hit wonder!

Unless of course if you are an igloo contractor, in that case selling ice to an Eskimo would actually make senses!

DOYO Live will not be selling ice, however we do believe strongly that the program we are pulling together is going to bring a great deal of value and of course something you need. Be sure to sign up to get blogs sent right to your inbox and if you could do us a HUGE favor. Pass this onto someone in marketing, design or a business owner, I think they will appreciate it.

About DOYO Live: 
DOYO Live is a digital marketing and interactive design conference being held in Youngstown, Ohio. This event is dedicated to educating marketing, design and sales professionals, additionally business owners on digital marketing and interactive design strategy.

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