By: Dennis Schiraldi
So many things I love about webinars for businesses. Most of all they work! Not only do they generate highly qualified sales leads but provide our clients with a great deal of content. Instead of telling you all the great tips and tricks how to execute the perfect webinar we figured we give you a bunch of ways to screw up your next webinar and ensure that it’s a complete and utter dumpster fire, of course we do not condone these ideas!
Wing It – Instead of identifying your goals, topic, promotion plan, logistics, etc. for a webinar. Just go with the fact that you do presentations all the time, you speak in front of people and your a master of the mic.
Goals – To elaborate a little more…Make you sure you don’t shoot for a specific number of registrants, attendees, qualifed leads, conversions and wins. This way you’ll have no idea to measure success.
Promotional Plan – Email, I scoff at the use of the most effective tool there is for getting people to sign up. Who cares if you send out 1 or 2, maybe 3 well thought out email promotions that track open and clickthrough rate performance and removing anyone that actually signs up. Social, hmmm, don’t think there’s much to this social media thing, especially the 1.5B on Facebook, the millions of Tweets with industry trending topics and hastags to gain eyes on and of course no B2B in their right mind is going to be on LinkedIn. Come to think of it throw away the blog, newsletter and any other coordinated fashion between sales, marketing and editorial calendars and planning. Again see #1 and wing it!
Logistics – Go-To-Meeting, Cisco WebEx, Join Me and many others are all created equal. You don’t need to get familiar with any of these tools because they are sophisticated tech platforms that ALWAYS work.
Phone – Be sure to dial in from a noisy location, Starbucks will usually do the trick and make sure you are not using a very reliable clear connection like a landline.
Presentation – Back to the you speak in front of people all the time and speaking into your computer screen when you cannot see the hundreds of people that are on your event is exactly the same. Be sure to sieze the day and wear your PJ’s for the presentation…It’ll be the only time in life you can pull that one off!
Script – Make sure you read your webinar word-for-word while you are shuffling around papers quietly pretending to know that we don’t know that you are reading it. Why? Because being your natural human self sucks, people like robots, that read in monotone and have no inflection. It literally is so effective it helps put my kids to sleep every night!
Engagement – Whatever you do don’t worry about picking a compelling topic, great speaker or trying to engage with your audience over polling questions or the chat feature. You and your awesome products are going to be so compelling that people are going to stop whatever it is in their busy lives to give you an hour of their life, that they will never get back, to listen to you pontificate about how great your widget can help them.
Content – Whatever you do…do not repurpose any of your awesome content in blogs, SlideShare, YouTube, etc.
Lead Follow Up – Don’t follow up with anyone that could potentially be a lead, wait for them to call you with praise of how great your were for entertaining them for an hour!
Getting Started with Content Marketing – How About a Webinar?
Join Our Webinar – October 19, 2016 @ 11AM-EDT
Experts, including DOYO Live keynote, Joe Pulizzi recommend that if you are going to implement a content marketing strategy that you better be prepared to not expect big results for the first 18 months and that’s true for the most part.
However this is a bit of a challenge when there is pressure to produce immediate results.
Many businesses have high expectations of marketing to generate highly qualified leads that result in sales, driving ROI today.
What if I told you that it’s possible to implement a content marketing strategy that can not only generate high quality content, but also generate leads for your business in the next 30 days.
Join DOYO Live Founder, Dennis Schiraldi on October 19, 2016 at 11AM-EDT. In this 45 minute live webinar, he will show you the following:
- How to come up with a topic.
- Find thought leaders to present interesting content
- Generate awareness through content marketing
- Lead Generation
- How to engage your sales team and excite them about participation
- Pre-registration questions to consider to qualify participants
- Technology platforms
- Polling questions to ask
- Post webinar follow up
- Creative ways to re-purpose content
Dennis Schiraldi will be the featured presenter for this 45 minute webinar. Dennis is the Founder of DOYO Live and produced over 60 webinars in his career for companies such as: GE Healthcare, Konica Minolta Medical Imaging, SaaS based software companies and businesses in manufacturing. These webinars have generated thousands of leads and millions of dollars in revenue.
ABOUT DOYO Live:
Our mission is simple: DOYO Live is dedicated to the ongoing educating marketing, business, sales and design professionals on marketing strategy online, in-person workshops and our annual marketing conference in Youngstown, Ohio. We are also dedicated to helping with revitalization efforts in Youngstown, Ohio by helping to stimulate the economy and give back to the community.