Maybe It’s Time to Reconsider the Value of a Like on Facebook


By: Dennis Schiraldi

We tend to overlook, under appreciate and de-value the significance of a Like on Facebook, LinkedIn, a favorite on Twitter or the heart that you love someone’s Instagram post. Liking something is viewed by many in social sphere as the lowest form of engagement.

As Facebook looks to make the world more sophisticated by adding the ability to provide more expression with a dislike or an emoji of some sort. You have to ask yourself, how many times did that lowest form of engagement, a simple “Like” convert into a conversation?

Want to learn the importance of a Facebook “Like?” Be sure to visit our registration page and sign up for DOYO Live. We will have a number of breakout sessions covering this topic and many similar to help you improve your digital marketing and social media strategy.


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