By Amanda Lynch, owner of Busy Blogs Plus
Deanna Fusillo is a vibrant business owner and breakout session leader for DOYO Live. She owns Sassy Girl Media based out of Canfield and is passionate about helping small business owners and entrepreneurs thrive and grow their own brands. We sat down with Deanna for a quick Q&A to learn how she manages her business and why she’s excited to be a part of DOYO Live.
Q #1: What is your morning routine for your workday?
Before I start my work day, I get my thoughts together with a to-do list. I like to use good old-fashioned pen and paper. There is something empowering about crossing off items on your to-do list as they day goes on. If I don’t finish something the night before, I transfer old stuff to the top of the list for the next day.
Q #2: What is your favorite social media platform?
Facebook. What matters most to me is faith and family, and Facebook makes it easier to stay in touch with family members who live far away. I have a big family and we use our own Facebook group to interact, share records of family tree, and post about family events. Our church also has its own group where everyone interacts, asks for prayers, and shares information to support one another.
Deanna also owns and manages Sassy Girl Community on Facebook. It’s a community primarily of women business owners and entrepreneurs who network and support one another.
Q #3: What do you see business owners struggle with the most on social media?
There are two things that they struggle with the most. One is that most of them think that because their cousin’s sister’s friend does their social media every now and then, it’s good enough. They also don’t truly understand algorithms, analytics, or the value of social media as a whole.
Q #4: What advice would you give to someone who is starting their own business?
I asked Sharon Osborne the same question, and I’ll give the same answer as she did: know your brand. Everything you do is going to focus on your brand and mission.
Q #5: What’s your favorite resource for staying on top of industry
Social Media Examiner is my Bible, I read it every morning. Oh—and of course Joe Pulizzi.
Q #6: What made you want to get involved with DOYO Live?
I am so excited to see this happening in our area. Digital marketing isn’t anything new, but so many people around here still don’t understand its value. I’ve had a lot of good response about DOYO—people are really excited and there’s a lot of chatter about it. There are even people who have no background in digital marketing at all coming to the event.
Join Sassy Girl Media at DOYO Live
A big thanks for Deanna for taking time out of her day to enjoy some coffee and talk about all things digital. Be sure to register for DOYO Live to see Deanna’s breakout session, or you can always contact her through Sassy Girl Media to inquire about social media marketing, web design, and more.
Amanda Lynch is owner of Busy Blogs Plus LLC in Boardman, Ohio. She is a 2011 graduate of Youngstown State University and offers content writing and blog planning services for businesses across the Valley. Amanda will be hosting a content writing workshop at DOYO Live on August 4, 2016.