By Amanda Lynch, owner of Busy Bogs Plus
Does your company website include a blog? If not, you’re missing out on one of the top lead generation and inbound marketing techniques of today. Business blogging has made its mark in the world of digital marketing, and it has become one of the fundamentals for becoming a thought leader and enhancing your online presence.
However, the truth is that a lot of business owners don’t truly understand the power of blogging, or simply don’t know where to start. Before you dive into your first blog post or attempt a new strategy, here are four reasons why blogging matters for business:
#1: Business Blogging Can Help You Rank Higher on Google
While there are numerous paths that you can take to enhance your website’s search engine optimization (SEO), blogging is one of the most effective methods. This is because Google gives top consideration for content that helps users solve problems, answer questions, and offers value—and in order to use your blog as an SEO tool, your posts must be high quality and incorporate the right keywords.
As you publish high quality blog posts on a regular basis, you’ll have a consistent flow of content that is indexed on Google. This gives additional opportunities for your website to appear in the search engines, leading to extra exposure for potential customers.
In addition to SEO benefits, you can also experience a boost in traffic through your blog. While part of this traffic is organically generated through the search engines, you’ll also receive referral traffic through social media—which brings us to our next benefit of business blogging:
#2: A Company Blog Supplements Your Social Media Calendar
One of the biggest social media challenges for business is not knowing what to post. While many business owners resort to publishing sales and promotions, a much more efficient approach is to share content from your own company blog.
Sharing your own blog content on social media platforms has various advantages. First, it helps you connect with potential new customers when fans share or re-tweet your content. It also helps funnel traffic back to your website, and it can even lead to a phone call or a sale if you strategically develop your blog content.
Promoting your blog content is a big piece to the puzzle when it comes to business blogging success. Not only can a blog help fill up your social media calendar when you’re short on ideas, but it comes full circle in terms of getting your blog in front of more customers.
#3: Blogs Can Act as a Lead Generation Magnet
Did you know that B2B businesses that blog receive 67% more leads than those that don’t blog at all? While you don’t necessarily want to make your blog a giant sales pitch, you do want to use your blog as part of the sales funnel. By educating customers on your products and services, customers will be compelled to hire you when the time is right.
In order to maximize the lead generation capabilities of your blog, be sure that you include a call-to-action at some point in the post. You’ll need to be direct and tell the customer what you’d like them to do, such as call you for a free consultation or sign up for a newsletter.
#4: Business Blogging Can Give You an Authoritative Voice
It’s no secret that competition is cutthroat in a lot of industries, and it can be tough to break through the noise. However, a blog can give you an authoritative voice in your industry and position yourself as a thought leader. This is achieved by creating original content that is unique to your voice, staying up-to-date on industry trends, blogging often, and connecting to your audience on a human level.
Ready to Give Blogging a Try? Check Out DOYO’s Blogging Workshop
If you’re looking to create quality blog content that generates traffic, social engagement, and can bring in new business, you won’t want to miss DOYO’s blogging workshop. You’ll receive a one-on-one consultation with Amanda Lynch from Busy Blogs Plus, who helps numerous local businesses harness the power of business blogging.
To get access to DOYO Live digital marketing workshops and the area’s most talented marketers, be sure to sign up for DOYO Live today. Use the code “doyo” (without quotations) to receive 20% off your admission price.
Amanda Lynch is owner of Busy Blogs Plus LLC in Boardman, Ohio. She is a 2011 graduate of Youngstown State University and offers content writing and blog planning services for businesses across the Valley. Amanda will be hosting a content writing workshop at DOYO Live on August 4, 2016.