How to Use Your Digital Marketing Strategy to Deliver a Cost-Effective Direct Mail Campaign


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By: Dennis Schiraldi

On this episode of the DOYO Live Daily – How to use your digital strategy to deliver a cost-effective direct mail campaign. That’s right, join DOYO Live, founder, Dennis Schiraldi as he talks how to use Instagram to identify the right image to use in your direct mail campaign, plus:

1. How using Instagram analytics to understand what pictures will be most engaging in print ads so you don’t waste money on what might work.

2. Leverage your email marketing data to dictate who you will identify to get the mailer.

3. Cool app of the week, Social Print Studio, awesome, cost-effective tool for printing Instagram and social media pictures into cool promos, cards, etc.

Visit them at Social Print Studio. 

What apps would you recommend to get your Instagram and social media photos into a print to use in direct mailers, advertising, etc.?

Also, curious to know what you think about the advice or questions you have…Please leave a comment, share with a friend and as always thanks for tuning in, very much appreciate it!!!!

About DOYO Live Founder, Dennis Schiraldi:

Dennis is the founder and chair of DOYO Live. As an experienced, well-traveled marketing executive with expertise in digital marketing strategy.

Having grown up in Youngstown, Ohio, leaving 21+ years ago to live and work as a marketing professional in cities like Cleveland, New York City and Columbus, Ohio.

Dennis, his wife JoAnna and three children moved back to Youngstown, Ohio three years ago to make an impact on the community and help with the revitalization of this great city.

Which spawned the idea of DOYO Live – A digital marketing + interactive design conference dedicated to educating professionals Dennis Schiraldi - Founder, DOYO Livein marketing, business, sales, and design professionals on new world marketing skills. Traveling the country attending conferences, trade shows and speaking at such events like the Mayo Clinic Social Media Healthcare, Dennis thought why not Youngstown.

Mr. Schiraldi has worked with small-to-mid-sized businesses and recognizable Fortune 500 companies, such as GE Healthcare and Konica Minolta Medical Imaging on digital marketing and lead generation strategy.

Locally he’s worked with NYO Property Group, JuggerBot 3D and R. Kashmiry & Associates, Inc.

He’s has conducted a number of workshops on social media marketing, digital marketing strategy, executing webinars, social selling, etc. at such well-known places like the Youngstown Business Incubator and given energized talks at the Mayo Clinic Social Media Healthcare Summit, local American Marketing Association chapters, and TEDx Youngstown.

He’s an avid runner which he claims helps him to come up with the next great idea, mountain biker, very average golfer, a snowboarder and loves to cook. A self-proclaimed BBQ junkie, he will talk your ear off about pulled pork.

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