Content Marketing Strategies that Drive Exposure and Sales


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Wake up! Press releases and traditional communications and marketing tactics don’t cut it anymore! Attendees will learn how to integrate digital storytelling in the form of content marketing which garners exposure and drives your audience back to the C-suite’s bottom line – sales. Attendees will see case studies, including one that drove so many consumers (over one million) to a brand’s website, that it crashed the site as well as resulted in over one million downloads of content! Can content marketing create results even better than that? Yes. See how a video-focused content marketing campaign resulted in over 100 new patients to the hospital!

Key Takeaways

  • Learn up-to-date video marketing tricks and techniques that drive business
  • Discover the power of case studies. How can they enhance your brand?
  • Learn how you can boost traffic to your website and encourage customers to download high-quality content
  • And more

To learn more about our speakers, visit the DOYO Live Speaker page.

Meet Lisa Arledge Powell, Founder and President, MediaSource

Lisa Arledge Powell is president and co-founder of MediaSource, named the nation’s Best Health Care PR & Marketing Agency by industry powerhouse Ragan Communications for the past four consecutive years from 2013-2016.

The former television news reporter works with the nation’s top brands, hospitals, and national associations to get their message to target audiences. Lisa, an industry innovator in helping brands create strategic content for national exposure, is a sought after authority on brand journalism.

She is a featured speaker at national communications conferences including the Mayo Clinic Health Care Social Media Summit, Content Marketing World and the PRSA Health Academy Conference. She is also the 2016 national conference chair for the PRSA Health Academy.

Before forming MediaSource, Lisa was a correspondent for a nationally syndicated health TV show and began her communications career as a television news reporter and anchor.

She holds a bachelor’s degree in mass communications/broadcast journalism from Miami University in Oxford, Ohio.

ABOUT DOYO Live

DOYO Live is a digital marketing and interactive design conference dedicated to the ongoing professional development of marketing, sales, business and design professionals. We accomplish this through our online marketing efforts, in-person workshops and annual marketing conference in Youngstown, Ohio.

DOYO Live was founded by Dennis Schiraldi, the event sold out in year-1 with over 200+ attendees—and we are anticipating the same this year.

DOYO Live is located in Youngstown, Ohio will be held on August 2 & 3, 2017. Early bird tickets are currently on sale for $150, but those prices will not last. We are expanding our conference in 2017 to have 2-hour deep-dive workshops on Day-1, August 2 and Day-2, our all-day conference on August 3.

Attendees can attend workshops only, conference only or get an all-inclusive pass to both events! Don’t miss out!

This blog was prepared for syndication on the DOYO Live website by Amanda Lynch, Owner of Busy Blogs Plus, LLC.

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