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Bergen Giordani is One Hot Cookie.

By: Adam Earnheardt, Ph.D. Lest you think I’m starting this week’s column by making some wildly inappropriate statement about my friend Bergen, let me explain. Bergen and her daughter, Morgen, started the specialty cookie business, One Hot Cookie, in downtown Youngstown in 2013. Business is good. They’ve grown to three […]


Inbound Marketing as A Strategy to Generate Business

The DOYO Live Marketing Show featuring guest contributor Beth Hawks, The Bonanno Group Digital Marketing Consultants and a DOYO Live breakout session leader. Great episode as we talk about: 1. Inbound marketing as a strategy to generate business. 2. HubSpot – Marketing and sales technology from the only certified HubSpot agency in the area and […]


Marketing to Millennials

The DOYO Live Marketing Show on location at Branch Street Coffee in Boardman, Ohio. This episode is sponsored by Valley Digital Services. This week we featured Audrianna Phillips, a recent communications graduate at Youngstown State University and Matt Campbell, a soon to be a future graduate. In this episode, we talk […]


The DOYO Live Marketing Show: How to Integrate a Digital & Traditional Marketing Strategy + 2017 Marketing Predictions

The DOYO Live Marketing Show sponsored by Valley Digital Services – In this episode: Digital vs. Traditional Marketing Strategy – Integrating the two with Mike Pontikos, creative director at DOYO Live, YSU marketing professor and owner of the branding agency Sokitnop. 2016 – A year in review…What did we get […]


DOYO Live Opening Remarks & Presentation by Dennis Schiraldi – Talking Buyer’s Journey and Minions!

Dennis Schiraldi, DOYO Live Founder’s Opening Presentation DOYO Live founder, Dennis Schiraldi provides valuable, interesting insights in his opening remarks at DOYO Live that featured keynote speakers, Joe Pulizzi and Nate Riggs, 16 breakout sessions on digital, content and social media marketing. Dennis gives a highly energetic, entertaining and insightful […]