marketing


The Attorney, the Accountant and the Marketing Professional

On this episode of the DOYO Live Marketing Show learn about growing and managing your book of business by optimizing your LinkedIn profile, talk about social selling, branding and digital marketing.   ABOUT DOYO Live DOYO Live is a digital marketing and interactive design conference dedicated to the ongoing professional development […]


How To Work with Text Marketing Campaigns

On this episode of DOYO Live Daily, Bergen Giordani of One Hot Cookie introduces us to text marketing campaigns and marketing to a younger audience.   ABOUT DOYO Live DOYO Live is a digital marketing and interactive design conference dedicated to the ongoing professional development of marketing, sales, business and design professionals. We accomplish […]


Russ Klein of American Marketing Association on Digital Transformation

By: Nate Riggs If you are a member of the marketing industry, you are no stranger to the American Marketing Association, a community essential to marketers. The strategy of “Marketing Mix” was first articulated in 1953 by Neil Borden, an AMA leader who wasn’t satisfied with the best practices of the […]


How Digital Marketing Has Impacted A Family Business

The DOYO Live Marketing Show – This week we feature DOYO breakout session leader Danny Catullo, Owner of Catullo Prime Meats and Foodecrave. In this episode, we talk… -Cleveland Professional Sports -The best way to grill a steak -How digital marketing has impacted a family business, including Danny’s nationally recognized efforts by FedEx and American Express. -We give away […]


Creating “Social Good” with Business Marketing

By: Valley Digital Services There is a fundamental difference between “Social Good Marketing” and “Commercial Business Campaign Marketing.” Social good marketing focuses on effecting positive social change as part of marketing campaigns organized by non-profit organizations. Business marketing is financially motivated, intended to incentivize potential customers to buy. However, when […]


How to Get Started with Video Marketing Using Your iPhone

  Do you currently have video marketing strategy? Better yet, do you want to learn how to get started with a video marketing using your iPhone? 2017 is the year of video marketing and we all have direct access to our customers by leveraging amazing tools like Facebook Live, Instagram, […]


5 Tips to Bootstrapping Your Marketing Efforts

DOYO Live Daily guest contributor Ross Morrone from This is Marketing Podcast discusses Bootstrap Marketing. Be sure to check out Foodecrave. 5-Tips for Bootstrap Marketing 1. Building a Network 2. Social Media – Slow, sustainable growth, long-term play! 3. Press Releases – PR efforts will get you found! 4. Email […]


How to Make a Marketing Plan

How to make a marketing plan by Ross Morrone, guest contributor to the DOYO Live Daily! Be sure to check out Ross each week on the DOYO Live Daily, follow us on Facebook to see it live! About Ross Morrone Ross Morrone is the Director of Marketing at Youngstown State […]