Development of a B2B Lead Generation Strategy


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Does your business have a need to develop an integrated marketing strategy that will comprise of both digital and direct marketing efforts, supported with content and aligned with the Buyer’s Journey to create awareness, generate leads and convert sales?

Dennis Schiraldi, Founder of DOYO Live, will run this 2-hour deep dive workshop and help you develop an integrated marketing to help you grow your business.

Key Takeaways

  • Total Addressable Marketing (TAM)
  • Understanding conversion rates
  • How many leads it will take to generate an increase in sales.
  • Aligning your marketing activity to reflect lead generation quotas.
  • Strategic planning and execution of tactics.

This workshop will briefly cover the stages in the Buyer’s Journey with a content marketing strategy to start generating leads immediately. Dennis will discuss the use of implementing a webinar strategy to build out a comprehensive content strategy comprising of a webinar, blog, email, social and direct engagement to create new leads and nurture existing opportunities.

To learn more about our session speakers, visit the DOYO Live Speaker page.

Meet Dennis Schiraldi, Founder, DOYO Live

Dennis is the founder and chair of DOYO Live. As an experienced, well-traveled marketing executive with expertise in digital marketing strategy.

Having grown up in Youngstown, Ohio, leaving 21+ years ago to live and work as a marketing professional in cities like Cleveland, New York City and Columbus, Ohio.

Dennis, his wife JoAnna and three children moved back to Youngstown, Ohio three years ago to make an impact on the community and help with the revitalization of this great city.

Which spawned the idea of DOYO Live – A digital marketing + interactive design conference dedicated to educating professionals
in marketing, business, sales, and design professionals on new world marketing skills. Traveling the country attending conferences, trade shows and speaking at such events like the Mayo Clinic Social Media Healthcare, Dennis thought why not Youngstown.

Mr. Schiraldi has worked with small-to-mid-sized businesses and recognizable Fortune 500 companies, such as GE Healthcare and Konica Minolta Medical Imaging on digital marketing and lead generation strategy.

Locally he’s worked with NYO Property Group, JuggerBot 3D, and R. Kashmiry & Associates, Inc.

He’s has conducted a number of workshops on social media marketing, digital marketing strategy, executing webinars, social selling, etc. at such well-known places like the Youngstown Business Incubator and given energized talks at the Mayo Clinic Social Media Healthcare Summit, local American Marketing Association chapters, and TEDx Youngstown.

He’s an avid runner which he claims helps him to come up with the next great idea, mountain biker, very average golfer, a snowboarder and loves to cook. A self-proclaimed BBQ junkie, he will talk your ear off about pulled pork.

ABOUT DOYO Live

DOYO Live is a digital marketing and interactive design conference dedicated to the ongoing professional development of marketing, sales, business and design professionals. We accomplish this through our online marketing efforts, in-person workshops and annual marketing conference in Youngstown, Ohio.

DOYO Live was founded by Dennis Schiraldi, the event sold out in year-1 with over 200+ attendees—and we are anticipating the same this year.

DOYO Live is located in Youngstown, Ohio will be held on August 2 & 3, 2017. Early bird tickets are currently on sale for $150, but those prices will not last. We are expanding our conference in 2017 to have 2-hour deep-dive workshops on Day-1, August 2 and Day-2, our all-day conference on August 3.

Attendees can attend workshops only, conference only or get an all-inclusive pass to both events! Don’t miss out!

This blog was prepared for syndication on the DOYO Live website by Amanda Lynch, Owner of Busy Blogs Plus, LLC.

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