Daily Archives: May 31, 2017

Russ Klein of American Marketing Association on Digital Transformation

By: Nate Riggs If you are a member of the marketing industry, you are no stranger to theĀ American Marketing Association, a community essential to marketers. The strategy of “Marketing Mix” was first articulated in 1953 by Neil Borden, an AMA leader who wasn’t satisfied with the best practices of the […]