Monthly Archives: May 2017


Russ Klein of American Marketing Association on Digital Transformation

By: Nate Riggs If you are a member of the marketing industry, you are no stranger to the American Marketing Association, a community essential to marketers. The strategy of “Marketing Mix” was first articulated in 1953 by Neil Borden, an AMA leader who wasn’t satisfied with the best practices of the […]


How Digital Marketing Has Impacted A Family Business

The DOYO Live Marketing Show – This week we feature DOYO breakout session leader Danny Catullo, Owner of Catullo Prime Meats and Foodecrave. In this episode, we talk… -Cleveland Professional Sports -The best way to grill a steak -How digital marketing has impacted a family business, including Danny’s nationally recognized efforts by FedEx and American Express. -We give away […]


Creating “Social Good” with Business Marketing

By: Valley Digital Services There is a fundamental difference between “Social Good Marketing” and “Commercial Business Campaign Marketing.” Social good marketing focuses on effecting positive social change as part of marketing campaigns organized by non-profit organizations. Business marketing is financially motivated, intended to incentivize potential customers to buy. However, when […]


DOYO Live people: Meet Marisa Sergi

By: Adam Earnheardt Now in year two, DOYO Live is Youngtown’s digital marketing and interactive design conference. This year’s conference will take place Aug. 2-3 at Youngstown State University. Over the next few weeks, we’re featuring a few local entrepreneurs speaking at DOYO. This week, I’m excited to connect with […]